JOB DESCRIPTION

We’re looking for a master of video packaging, digital marketing, and audience behavior to join our amazing team to oversee the title and thumbnails process. If you’re obsessed with creating the most clickable content in the world and think you have what it takes to attract a massive audience on YouTube, then we want to hear from you!

The Head of Thumbnails will be responsible for guiding the ideation and execution of S-Tier thumbnails, titles, and episode ideas for our suite of gaming and live-action YouTube channels. They should have a deep understanding of the YouTube creator landscape, what’s trending, and what makes good, clickable content. 

WHO YOU ARE

• A lover of a WIDE variety of YouTube content
• A results driven team player and proactive problem solver who focuses on building the strongest team
• Someone with a sales oriented mindset who is obsessed with viewer psychology and can easily determine why people are clicking - or NOT clicking - on a video
• Someone who can give and receive constructive criticism to fuel improvement
• A creative individual who can express their ideas with an analytical mind 

YOUR DIRECT RESPONSIBILITIES

• Oversee all title and thumbnail concepts for our suite of YouTube channels
• Work alongside the creative team to guide title, thumbnail, and topic selections for each video pitched
• Analyze why viewers click particular titles and thumbnails
• Run competitor analyses to identify trends or market gaps that TBNR can capitalize on
• Identify actionable words, colors, and facial expressions that entice viewers to watch our content
• Manage packaging timelines including creative concepts and deadlines
• Work closely with thumbnail designers and channel teams to fulfill packaging timelines
• Analyze and observe each upload and swap packaging for performance below KPIs
• Supervise and build a team of contractors

REQUIREMENTS

• 3-4 years of experience in YouTube Packaging and Thumbnails
• In depth knowledge of YouTube analytics
• Deep understanding of packaging for content relating to IRL, Minecraft, Roblox, variety games, and reaction content