• Develop and execute sales strategies to achieve revenue targets and business goals.
• Analyze market trends, customer preferences, and competitor activities to inform sales strategies.

• Lead, coach, and mentor the sales team to ensure high performance and professional growth.
• Set clear sales goals, provide regular feedback, and conduct performance evaluations.

• Foster a customer-centric culture, ensuring that all team members provide exceptional customer service.
• Assist in resolving customer inquiries, concerns, and issues to maintain customer satisfaction.

• Develop training programs to enhance the sales team's product knowledge, customer service skills, and sales techniques.
• Provide ongoing coaching to improve the team's sales performance and customer interactions.

• Monitor sales metrics and key performance indicators to evaluate team and individual performance.
• Identify areas for improvement and implement corrective actions as needed.

• Collaborate with the inventory manager to ensure proper stock levels, availability, and assortment of firearms and accessories.

• Collaborate with the marketing team to plan and execute sales promotions, events, and marketing campaigns.
• Ensure that sales initiatives are aligned with the overall marketing strategy.

• Generate regular sales reports for management, analyzing sales data, trends, and forecasts.
• Provide insights and recommendations to optimize sales strategies.

• Manage the sales department budget, allocating resources effectively to meet sales targets.

• Ensure that all sales activities adhere to federal, state, and local regulations governing firearm sales.

• Build and maintain strong relationships with key customers, addressing their needs and providing personalized service.

• Bachelor's degree in business, marketing, or a related field (or equivalent experience).
• Proven experience in sales management, preferably in the firearm industry or a related field.
• Strong knowledge of firearms, ammunition, shooting accessories, and related regulations.
• Leadership skills with the ability to motivate and guide a sales team to success.
• Excellent communication and interpersonal skills.
• Strategic thinking and problem-solving abilities.
• Proficiency in sales analysis and using CRM software.
• Results-driven mindset with a track record of meeting or exceeding sales targets.
• Ability to work collaboratively across departments to achieve common goals.
• High level of professionalism, integrity, and ethical conduct.
• Physical fitness and the ability to stand and move around the store for extended periods.

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