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Senior Marketing Analyst
Taskrabbit San Francisco, CA
Full Time | Consumer Services 8 Months Ago
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Taskrabbit is Hiring a Remote Senior Marketing Analyst

TaskRabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams.

Communications will always be conducted by taskrabbit.com domain names.

  • TaskRabbit is a remote-first company with employees distributed across the USA!
  • 5 time Best Places to work 2022 by Builtin. Including Over Best Companies SF, Best Mid-Sized Companies, Austin
  • DataBird journal’s “Best Places” Best Companies for Diversity, #1 2019 and 2020
  • DataBird journal’s “ Best Places” Best Companies for Women, #4 2019 and #1 2020

About the Job

TaskRabbit is looking for a Senior Digital Marketing Analyst to join our marketing team. This individual will leverage their analytical skills to guide the marketing function in making data-driven decisions, working closely with marketing leadership and other cross functional partners. 

As a member of the Marketing team, you’ll be responsible for driving insights across the TaskRabbit platform, from top of funnel lead generation through the conversion pipeline and retargeting and churn prevention. You will be responsible for looking at performance for all marketing channels including both owned and earned as well as paid channels. This team is responsible for delivering the executional support for our GTM product marketing efforts, providing data expertise to improve and optimize marketing performance across our different marketing platforms and channel mix, and to provide insights that increase conversion velocity based on data and analytics.

This role interacts extensively across the Marketing organization, Creative, Engineering, Finance, Data, and Product teams. Your research, analysis and data input will help shape key marketing decisions that drive acquisition and retention efforts while shaping the roadmap of new product features, funnel optimization, and long-term marketing toolkit requirements.

Responsibilities:

  • Provide reporting, analytics, and optimization testing 
  • Collect and analyze large datasets from multiple platforms 
  • Effectively communicate your findings and recommendations to relevant stakeholders
  • Discover patterns, insights, opportunities to inform future Marketing strategy, while evaluating current campaign performance
  • Build dashboards and reports for relevant stakeholders through data visualization tools 
  • Advocate for consistent tracking and attribution to accurately understand our Marketing efforts
  • Champion making data-driven decisions and leveraging accurate measurements to improve our business model

Qualifications:

  • A BS/MS in economics, mathematics, statistics, or equivalent analytical experience
  • 3-6 years using analytics to drive key business decisions across marketing, product marketing, business intelligence, strategy consulting
  • Experience implementing and utilizing MMPs (Amplitude, Appsflyer, Branch, Kochava, etc.)
  • Experience implementing and utilizing Web Analytic tools (Google Analytics, Adobe Analytic, etc.)
  • Experience building data visualizations (Looker, PowerBI, Tableau, etc.)
  • Experience working with large and complex data sets using cloud data warehouse platforms (SQL, Python, etc.)
  • Experience with optimization tools
  • Experience gathering, distilling, and providing requirements to technical engineering and data teams
  • Excellent verbal, presentation, and written communication skills
  • Proficient in statistical techniques and concepts (regression, power analysis, clustering, etc.) preferred
  • Technical understanding of data warehousing/data pipelining solutions preferred 
  • Experience in B2C marketing analytics, business analytics or consulting role preferred 
  • Experience with a marketplace business model and a global brand preferred 

About TaskRabbit

TaskRabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more. Acquired by IKEA Group - the world’s largest furniture retailer - in 2017

At TaskRabbit, we want to make your neighborhood a little more familiar. Whether it’s a handyman (or woman!), a housecleaner, moving help or delivery person, we’re imagining a world where everyone will have a go-to team to make everyday life easier. As a company we celebrate innovation, inclusion and hard work. 

As a pioneer of the sharing economy, TaskRabbit was founded on the premise of neighbors helping neighbors. Since then, our network has grown to eight countries and 75 cities, yet our core mission of creating a better everyday life for everyday people has remained the same.

Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.

We are a group of mission-minded people. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially-minded and data-driven people who also have a passion for helping people do what they love - and have a ton of fun while they’re at it.

You’ll love working here because:

  • TaskRabbit is a remote first company. We recognize that talented people live all over the world.
  • Collaboration hub offices in San Francisco, Austin and London
  • The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
  • Senior Leadership Team 50% women
  • Director Level 86% Diverse 
  • The Values. 
    • Care Deeply. We take time to be present and partner with our team and communities. 
    • Level Up. We navigate through ambiguity and go the extra mile.
    • Be A Better Neighbor. We build a diverse and sustainable community and encourage all voices.
    • Lead The Future Together. We value entrepreneurship and are inspire by action.
  • The diverse culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up more than half of our team and leadership, and we strive to recruit and retain employees from all over the world.
  • The perks. TaskRabbit offers comprehensive medical, dental, vision 100% covered for employees, 401k plan with company matching, generous and flexible vacation and holiday time off, commuter benefits, learning and development opportunities, career development trainings, monthly TaskRabbit product stipends, IKEA discounts, weekly meditations, and a dog-friendly office.

Equal Opportunity Employer

TaskRabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. TaskRabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. 

TaskRabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. 

Job Summary

JOB TYPE

Full Time

INDUSTRY

Consumer Services

POST DATE

07/27/2022

EXPIRATION DATE

08/04/2022

WEBSITE

taskrabbit.com

HEADQUARTERS

NEW YORK, NY

SIZE

200 - 500

FOUNDED

2008

TYPE

Private

CEO

BARTEK RINGWELSKI

REVENUE

$10M - $50M

INDUSTRY

Consumer Services

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TaskRabbit is an online platform that allows users to find and hire cleaning, moving, delivery and handyman professionals.

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