Description

We are looking for a Marketing Manager. As a member of the SWARCO McCain team, you will be responsible for developing the strategic vision, overall marketing plan, key messages and story-telling, and campaigns along with the tactical execution of managing our presence, both digital and physical, PR/AR, collateral, and other related activities including product launches, brand promotion, partner and customer initiatives. This position supports our US operations and works collaboratively and in conjunction with our parent company SWARCO based in Europe.

Duties / Responsibilities

• Build marketing programs to support specific marketing objectives in support of our overall strategic marketing plan.
• Manage the development and execution of marketing activities for product launches.
• Manage direct mail, email, Webinar communication and demand generation campaigns to existing customer base and prospects.
• Manage the content, distribution, and administration of eNewsletters, mailing lists as well as other potential channel media opportunities.
• Track and report campaign metrics.
• Manage planning and development of online and print advertisements and responsible for maintaining content on the Company’s website.
• Manage and oversee the marketing team and lead the creative direction regarding all strategic marketing and advertising collateral.
• Assist in the development of strategic marketing plans and tactical plans for marketing programs, which contribute to continued rapid growth and increased profitability.
• Lead the execution of marketing programs from start to finish, driving internal collaboration with stake holders.
• Prepare a variety of materials including sales reports, marketing and advertising collateral, confidential reports, spreadsheets, and other types of correspondence.
• Enforce corporate branding guidelines across all mediums to increase brand equity and build brand recognition for the Company.
• Write, edit, and finalize press releases, Q&A, FAQs, bios, and internal communications from senior executive staff.
• Coordinate strategic marketing plans and tasks with parent company SWARCO marketing personnel. Occasional travel to Europe may be required to support this task.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field required. Master’s degree preferred but not required. Transportation, automotive and/or software or other technical background preferred but not required.
• Minimum of 5-7 years of experience in marketing and long-range planning.
• Experience in project management.
• Thorough understanding of market developments, marketing strategies and practices.
• Track record of planning, defining, and directing effective marketing strategies and initiatives.
• Demonstrated ability to gather information and create compelling written copy for brochures, data sheets, websites, presentations, and proposals.
• Strong sense of graphic presentation principles, ability to create modest graphics or layouts and success with directing development of complex graphics and projects.
• Excellent verbal and written communication skills.
• Strong supervisory and leadership skills with a minimum of three years of supervisory experience.
• Ability to manage multiple projects at a time.
• Useful technical skills would include MS Office, database management, analytic tools, i.e. Google, Adobe Creative Suite, social media technology, and CMS ability.
• Must be a self-starter, highly organized, and able to work well with all levels of personnel.
• Current and valid passport.

Physical Conditions / Requirements

• No unusual physical requirements. Requires no heavy lifting and nearly all work is performed in a comfortable indoor facility.
• Occasional – Routine deadlines; usually sufficient lead time; variance in work volume seasonal and predictable; priorities can be anticipated; some interruptions are present; involves occasional exposure to demands and pressures from persons other than immediate supervisor.
• Job frequently requires sitting and handling objects with hands.
• Job occasionally requires standing, walking, bending, reaching, talking, hearing and lifting up to 10 lbs.
• Vision requirements – Ability to see information in print and/or electronically.
• Travel up to 10% (domestic and international).

As a member of our team, you will enjoy

• A GREAT work environment with fun, friendly, knowledgeable and helpful team members.
• Benefits package to support you and your family’s health. From medical, dental, and vision, to flexible spending accounts for both health and dependent care.
• Educational reimbursement to help keep your career undated.
• Save money on tickets to the San Diego Zoo, other amusement parks, movies, indoor skydiving and so much more with our employee discount program.
• Paid time off, holidays, company-matched 401(k) plan and more!