Key Responsibilities

• Develop social media community management strategy, including initiatives by channel
• Execute social media strategy and plans in partnership with Founders, Marketing team and Digital Team
• Work closely with Guest Experience Team to ensure a holistic brand voice when interacting with customers
• Work with team to plan and develop the monthly social media content calendars (e.g. copywriting, sourcing UGC, etc)
• Publish daily content on social media channels – planned posts and stories
• Perform always-on community management to build and nurture community – responding and engaging with fans and customers
• Monitor and redirect customer service inquiries via social media to the Customer Service Team
• Monitor and redirect store feedback to retail leadership, receiving updates once resolved
• Establish channels for customer feedback and conversation
• Provide on-site coverage at events
• Assist in creating short-form, of-the-moment content for Instagram stories
• Assist in creating monthly social media reporting on performance with optimizations
• Prepare monthly social recap reports
• Provide insights from community data and post insights to be leveraged by the Marketing and Digital teams
• Monitor trends in social media tools, applications, channels, design and strategy
• Assist with ad hoc projects
• Ensure there is a database of captions to support content posting

Requirements / Qualifications:

• 1-2 years social media, influencer or PR
• Proven experience as a community manager either for a consumer brand or at an agency
• Deep understanding of social channels, tactics, and paid social media tactics
• Ability to think quickly, problem solve, and work independently
• Excellent verbal and written communication skills
• Experience with social analytics and measurement evaluation
• Meticulous attention to detail, resourceful, with a can-do attitude
• Team player who is excited for an opportunity to learn and thrive within a fast-growing company
• Detailed, organized and analytical skillset
• Entrepreneurial; ability to drive forward with goals independently