Essential Functions

• Build products from existing ideas and help to develop new ideas based on your industry experience and your contact with customers and prospects.
• Must possess a unique blend of business and technical savvy with a big-picture vision, and the drive to make that vision a reality
• Must be able to communicate with all areas of the company:
  • Engineering as a counterpart to define product release requirements
  • Marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer
  • Serve as the internal and external promoter for your product offering, occasionally working with the sales channel and key customers

Duties and Responsibilities

Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

• Managing new product development from strategic planning to market entry
• Handling warranty issues with our product internally and externally
• Provide technical assistance to both customer and sales department
• Work closely with engineering teams to deliver with quick time-to-market and optimal resources
• Analyzing potential partner relationships for the product
• Specifying market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers
• Represent the company by visiting customers to solicit feedback on the company
• Develop sales tools, i.e., presentations, application notes, demo CDs, technical documentation, and competitive analyses to assist the sales force
• Provide input for literature and advertisements
• Participate in trade shows
• Other duties as assigned