Position: Public Relations Specialist (Copywriter/Editor)
Department: Marketing and Communications
This position reports to the Director of Marketing and Communications. The successful candidate must be an
exceptional copywriter and communicator with experience in various fields, including internal communications,
marketing/advertising, and strategic communications. They should also be a compelling storyteller. Daily duties
include writing and editing support for news and feature stories, internal employee communications, press releases,
SHC website content, social media, newsletters, and speeches/talking points.
Additionally, this role involves supporting the Director of Marketing and Communications in various assigned areas.
These may include, but are not limited to, photography, content creation for social media, and marketing content
development.
As a member of the Marketing and Communications department, this position is expected to collaborate with the
team to support the College. The ability to be a team player is a requirement for this position.
Summary of Work for this Position
Public Relations Specialist responsibilities are as follows:

• Managing all internal and external communications and marketing for the college, from conception to

execution and distribution

• Assist with admission and advancement marketing materials and proposals, such as direct mail, email

campaigns, brochures, donor proposals, etc.

• Work with the Director of Marketing and Communications to maintain content calendars and coordinate with

other departments to develop story coverage plans, including supporting visuals, interviews, and unique
story angles.

• Research, write, edit, and proofread content for college print and online publications, including Spring Hill

Magazine (print and online), annual reports, special events collateral, internal and external electronic
newsletters, print and online ads, and web copy.

• Developing all communication, ensuring accuracy, timeliness, and distribution through the appropriate

channels, as well as adherence to college guidelines

• Managing the promotion of college events and the creation and distribution of the college's e-newsletters as

assigned by the Director of Marketing and Communications

• Communicating with internal and external audiences by developing content that advances the college's

goals as outlined by the strategic plans

• Writing and editing news and feature stories for the college's print and online publications that highlight

student and faculty research, events, and awards across the college's departments, divisions, and programs

• Support public relations and media relations initiatives, such as writing press releases, media advisories,

and supporting story materials for media, as well as story development and pitching.

• Will work with the Social Media Coordinator on the college's social media strategy – creating and curating

digital content

• Capture photographs and visuals as needed to support content creation and marketing materials.
• Writing content for departmental marketing and promotional materials, including booklets, brochures, rack

programs and college messaging and ensure consistency and brand integrity

• Pitches news ideas to the Director of Marketing and Communications as it relates to leveraging current

media, national news, features, and profiles for attention and awareness

• Serving as the primary content manager for the college's websites. Editing, creating, and updating content

on the departments' program pages following university branding and website guidelines

• Post to social media accounts as requested.
• Support other writing and editing needs of the marketing office as requested.
• Other duties as assigned.
• Proofing and editing internal and external communications as requested.
• Writing remarks, correspondence, and presentations for the President, Trustees, and Executive Committee

Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to assignment or equivalent combination of training and experience. All
degrees must be received from appropriately accredited institutions.
Preferred education, professional skills, and experience

• 3 years experience working under journalistic principles and practices, as well as standard English and

grammar rules for writing and editing

• Experience working in higher education, using effective communication and marketing materials to deliver

the college's mission

• Ability to think strategically about how best to communicate with internal and external audiences, including

developing appropriate content that furthers the college's goals, analyzing and using existing communication
tools, and determining the proper applications of web, print, video, social media and/or other communication
tools that would best address specific promotional needs

• Knowledge of and ability to apply college-style guidelines and AP style to publications
• Ability to build positive relationships with members of the campus community and offer creative solutions to

and government officials

THE COLLEGE RESERVES THE RIGHT TO CHANGE, ADD, OR REASSIGN JOB DUTIES OR COMBINE
POSITIONS, OR PORTIONS THEREOF, AT ANY TIME. THIS JOB DESCRIPTION IS NOT AN EMPLOYMENT
AGREEMENT OR CONTRACT. SPRING HILL IS AN EQUAL-OPPORTUNITY EMPLOYER.
The position is open until filled. To apply, please send your cover letter, writing samples, resume, and three
professional references to Christopher Armstrong, Director of Marketing and Communications, Spring Hill College,
4000 Dauphin Street, Mobile, AL 36608, or send it electronically to carmstrong@shc.edu. Off-list references may be
checked.