Spring Education is searching for a Social Media Analyst to assist with analyzing and reporting paid media performances. In this role, you will partner closely with the marketing team to offer strategic insight, and provide timely results reporting. Your work will have an impact given the importance of performance-driven acquisition in our overall business strategy. Our ideal candidate will be a self-motivated, and an independent problem solver who is excited to dive into the details.This is a unique opportunity for a qualified candidate to be a part of our growing organization as we bring marketing analytical functions in-house from the current work being performed by our outside agencies. This role will have the opportunity to be a part of creating the impact that the internal marketing team has on the growth of the enterprise as a whole. Day-to-DayBecome the SME for paid social media, and provide insights in trends, best practices, and to form and propose experiment ideas for campaigns, ads, and landing pages, to test on social media trafficActively setup, manage, strategize, optimize, monitor, and analyze SEG paid social media campaigns including but not limited to Meta, Instagram, and other social platformsProvide performance reporting when requested. This includes, spend, conversion performance including leads and enrollments as well as CAC and profit marginAbility to review complete acquisition funnel performance from incoming paid traffic, to lead gen performance, down to student registration or enrollment rate Ability to collaborate cross-functionally to ensure proper tracking for the paid campaigns Research and propose other social media expansion strategiesEssential Skills and Experience:Bachelor's degree A minimum of 3-4 years of experience in performance-driven marketingHands-on experience with paid media campaign management, optimization, analysis, and performance reportingExperiment with Meta platform setup and tracking, including social posts, fan pages, and paid ads Experience to gather, report out, and summarize the performance to senior managementExperience using Google Analytics, and Data Visualization toolsPreferred Experience: Experience working in a lead-gen business or education industryExperience working in a highly collaborative and cross-functional environmentBenefits:Career Growth - We believe our people deserve every opportunity to utilize and expand their knowledge and skills, and to share their passions. From our classrooms to shared services, our culture is one of continuous learning, mentorship, and professional advancement in our schools or across our network.Full Medical, Dental, Vision, 401(k) with company match, Life, and Disability benefits packageHealth Insurance - We want you to have the care you need. We offer three PPO medical plans to choose from, as well as dental and vision insurance.Flexible Spending - Because health, childcare, and travel expenses can add up, we offer an FSA that allows for pre-tax dollars to cover medical, dependent care, and transit.Student Tuition Remission - You help us create a world-class program for our students. We offer your children significant tuition remission to attend our schools to show our appreciation.Continued education tuition savings through our University partners