What You’ll Do

Spotter’s mission is to give creators access to knowledge and capital, so their creativity can change the world. The Principal / Lead, Analytics - Creator (Customer) Insights plays an important, high visibility role that is key to that mission. You will work closely with our Creator team to provide Spotter’s partner creators access to transformational knowledge. You will meet with the world’s top YouTube creators, both in-person and virtually, to understand their perspectives and develop actionable insights to help them continue to grow in their creator journey. 

Responsibilities

• Utilize natural language processing (NLP) techniques in combination with performance metrics to gain insights from titles, transcripts, and other metadata
• Identify trends, keywords, and more from YouTube and other social media platforms
• Collaborate with a team of analytics and data science staff to manage the development, automation, and scaling of analytics offerings that will drive creator value
• Tailor and package insights to the unique needs of Spotter’s partners and present them in a clear and concise manner
• In-depth review of creator feedback to identify pain points and opportunity areas
• Conduct macro-analyses to identify and explain platform level trends that can impact channel performance
• Support and train team members, particularly in their application of NLP
• Construct tests and learn plans that quantify the impact of recommended changes
• Become a subject matter expert on all things related to creator performance, both at the individual and platform level, and share that knowledge across departments.
• Build partnerships across functions such as engineering, product, R&D, and community. Create and sustain a network of strong relationships.

Who You Are

• BS in a technical or math-oriented discipline
• 6 - 10 years of work experience in analytical/quantitative roles
• Strong experience using natural language processing (NLP)
• Exceptional communication and storytelling skills for external technical and non-technical audiences
• Strong statistical knowledge
• Expert level proficiency in Excel, particularly pivot tables, power pivots, data models
• Expert level proficiency using SQL and Python / R for ad-hoc analysis
• Expert level proficiency in PowerPoint and / or Google Slides
• Ability to troubleshoot data-related issues

Note: Due to the proliferation of similarly capable business products today, skills in equivalent products are acceptable

Preferred

• Management Consulting/Investment Banking backgrounds.
• Significant experience creating external-facing deliverables
• Knowledge of YouTube and / or the Creator Economy
• Experience with data visualization tools in any of the following:
• Power BI
• TIBCO Spotfire
• Looker
• Tableau

Personal Attributes

• Deep empathy for and curiosity to understand and solve the unique challenges faced by YouTube creators
• Ability to understand and analyze data and communicate findings to stakeholders.
• Strong problem solving skills and ability to break down complex questions
• High level of comfort with quantitative concepts
• Strong attention to detail
• Best-in-class analytical/critical/creative thinking skills. 
• Ability to thrive in entrepreneurial environments with multiple projects and evolving priorities.
• Work independently/remotely with little oversight.
• Forge relationships at all levels of the company

Why Spotter

• Medical and vision insurance covered up to 100%
• Dental insurance
• 401(k) matching
• Stock options
• Complimentary gym access
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture, where your voice matters

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $100K-$500K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.