Job Title: Marketing Manager

Department: On-Site Management

Reports To: General Manager/Field Marketing Manager 

Classification: Exempt

The Marketing Manager will be responsible for conceptualizing, directing, and implementing all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property’s business goals and long-term vision, with the results of increased center foot traffic, sales productivity, and retention. Positively position the center and the Company in the marketplace and shopping center industry. Responsible for effectively communicating with consumers through appropriate communication channels. Working cooperatively and collaboratively with the General Manager and the Corporate Marketing Team to produce excellence in marketing quality and performance.

Social Media is fundamental to the marketing program and the MM must have a full understanding and knowledge of current social media trends. This includes daily management of handles, best practices, trends, and the differences between each platform. 

• MM should follow portfolio guidance on Brand Image the “look and feel” for graphics/videos that are posted and how the social media account should look itself. 
• Required to know how to use a content creation tool such as Canva, iMovie, Clips, and Adobe SparkPost. 
• MM is responsible for Brand Voice the “personality” behind the mall including post/story copy, comments, and replies.

• MM will be responsible for knowing when to post on all social media channels. 
• Should be aware of all partners' social media accounts and follow them so they know when to tag accounts when partnering. 
• MM will be responsible for updating all property information on both Facebook and Instagram including hours, address, phone number, and any other general information.
• MM will be responsible for managing any direct messages received from shoppers or tenants in a timely manner. 
• Must have a strategic mindset when choosing particular tenants to promote. 

• MM is expected to have a full understanding of onsite event activations such as the planning, executing, and hosting of all events in the center’s marketing program. 
• Marketing Plans
• In conjunction with the General Manager and Field Marketing Manager, MM is expected to develop an annual marketing plan for the property that aligns with the budget and portfolio guidelines. 
• A full-year Marketing Plan is expected to be complete but is always fluid. 
• Events 
• Developed and implemented strategic center events and activations with the goal of increasing traffic, sales, social media, and center awareness. 
• Plan, coordinate, and execute community relations events. Network professionally with appreciative community leaders and institutions. 
• MM is to be able to look at community wants and needs to see what events will work in their market. 
• MM will be responsible for strategically integrating their event plan with social media.
• Events may require cross-functional teamwork as certain events may leverage other members of the management team due to event size. 

• In conjunction with the General Manager, each MM will need to prepare, review, and analyze the annual budget, as well as manage the forecast to be on target throughout the year. 
• MM will be responsible for making sure the budget aligns with all events.
• MM is expected to review and analyze social media analytics to shape future content for the best optimal results.

• MM must have a full understanding of how to put together well-thought-out E-Blast and SMS communication messages for the center using a portfolio-specific program on a weekly/bi-weekly basis. 
• MM are responsible for planning and executing other media necessary for the market such as radio and other digital advertisement. 
• MM will be responsible for any updates and any communication including hours, tenant updates, job postings, and events. 
• MM will be responsible for developing and managing an annual publicity plan including initiating, preparing, and distributing approved press releases and handling responses to media inquiries in accordance with SREG policy. 

• MM is expected to establish and maintain strong tenant relationships by consulting with and advising tenants on sales productivity and involving tenants in the center's marketing plan. They should also act as a liaison for tenants to be informed of tenant events and promotions and ensure adequate exposure through the mall’s social media network programs. 
• Establish community partnerships to help enhance center awareness and traffic to the center. 

• MM is expected to have a thorough understanding of the market area competition and retail destination to help give the leasing representatives market knowledge and merchant tours, as necessary. 
• MM will have an intimate understanding of tenant sales and understand trends (macro and micro).
• MM to offer advertising solutions to tenants to help them meet their sales goals (RMU displays, mall signage, social media promotions, and partnership on events). 

Job Summary