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E-commerce Manager
Southern Shirt Birmingham, AL
$102k-135k (estimate)
Full Time 8 Months Ago
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Southern Shirt is Hiring an E-commerce Manager Near Birmingham, AL

Are you an accomplished E-commerce Manager with a passion for driving online success? Do you have a knack for leveraging e-commerce technologies and a proven track record of boosting online sales? If so, we invite you to join our dynamic marketing team as our next E-commerce Manager.In this role, you will help develop and execute our e-commerce and digital marketing strategies, day-to-day operations of company websites, and enhance the overall online shopping experience for our valued customers. You'll collaborate closely with cross-functional teams, including sales, marketing, IT, and supply chain, to ensure seamless operations and align our e-commerce efforts with our broader business goals.
If you're ready to lead our e-commerce initiatives, optimize conversions, and provide an exceptional online journey for our customers, we encourage you to apply and be an integral part of our growth-focused team.
Key Responsibilities:E-commerce Strategy:
  • Develop and implement an effective e-commerce strategy in alignment with the company's overall business goals
  • Identify opportunities for growth and expansion in the e-commerce sector
  • Drive online revenue growth and profitability
Website Management:
  • Oversee the maintenance, functionality, and user experience of e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO)
  • Collaborate with web developers and designers to implement improvements and enhancements
  • Monitor website performance, uptime, and security
New Features and App Implementation:
  • Identify and evaluate opportunities to enhance our e-commerce capabilities through the implementation of new features and apps
  • Collaborate with developers and vendors to integrate new e-commerce technologies and functionalities
  • Ensure seamless integration and functionality of new e-commerce features and applications
Product Management:
  • Manage the online product catalog, including product listings, descriptions, images, and pricing. Ensure accurate and up-to-date information
  • Coordinate with product teams to launch new products and optimize existing listings
  • Implement merchandising strategies to maximize product visibility and sales
Online Marketing:
  • Plan and execute online marketing campaigns, including email marketing, paid advertising, social media, and content marketing, to drive traffic and increase conversion rates
  • Collaborate with the marketing team to create compelling product launches, campaigns, and promotions
  • Monitor the effectiveness of marketing efforts and adjust strategies as needed
Customer Experience:
  • Enhance the overall customer journey by optimizing the website's usability, navigation, and checkout process
  • Implement user experience improvements to increase customer satisfaction and reduce cart abandonment rates
  • Monitor and improve customer reviews and ratings
Analytics and Reporting:
  • Use data analytics tools to track website performance, sales metrics, and customer behavior
  • Generate regular reports and insights to inform decision-making
  • Identify trends and opportunities for improvement based on data analysis
Inventory and Fulfillment:
  • Collaborate with the supply chain and logistics teams to manage inventory levels and ensure timely order fulfillment
  • Monitor stock levels, coordinate with suppliers, and implement inventory management best practices
Payment and Security:
  • Ensure secure payment processing and compliance with industry regulations and data protection standards
  • Collaborate with IT and security teams to maintain a secure e-commerce environment
Customer Service:
  • Coordinate customer service efforts to resolve issues promptly and maintain high customer satisfaction levels
  • Address customer inquiries and provide support for online orders
  • Implement customer service best practices
Competitive Analysis:
  • Stay informed about industry trends, market competition, and emerging technologies to identify opportunities for improvement
  • Conduct competitor analysis to benchmark against industry leaders
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Relevant certifications in e-commerce management, digital marketing, or related fields are a plus
  • Minimum of 5 years of experience with a proven track record of successfully driving e-commerce revenue growth and achieving sales targets
  • Experience with A/B testing, conversion rate optimization (CRO), and implementing best practices for improving website performance
  • Strong understanding of e-commerce analytics tools, such as Google Analytics, and the ability to derive actionable insights from data
  • Experience working with cross-functional teams and outside vendors to customization and configuration E-com websites to meet business needs
  • Experience in managing third-party vendor relationships, including negotiation and contract management
  • Strong understanding of digital marketing, SEO, and SEM
  • Exceptional project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced e-commerce environment
  • Strong communication and collaboration skills to work effectively with cross-functional teams, including marketing, IT, supply chain, and customer service
  • Experience managing content on website platforms such as Shopify.
  • Proficient with Excel, with the ability to create and interpret reports used for forecasting, planning, and ROI analysis
  • Understanding of e-commerce customer acquisition strategies, retention tactics, and customer lifecycle management
  • Awareness of emerging trends and technologies in e-commerce, such as mobile commerce, voice commerce, and AI-driven personalization
  • Experience with multi-channel e-commerce strategies, including marketplaces (e.g., Amazon Seller), social commerce, and omni-channel retail
  • Willingness to work occasional evenings and weekends to monitor website performance and handle urgent matters
Why You're the Right Fit for this Position:
  • Your expertise in e-commerce strategy and online operations will drive revenue growth and enhance the customer experience
  • Your proficiency in e-commerce platforms and analytics will ensure the effective management of our online store
  • Your passion for innovation and user-centric design aligns with our commitment to excellence in e-commerce
Benefits
  • Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do
  • Room to Grow: We're all about professional development and growth. Your creative ideas will be valued and nurtured
  • Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life
  • Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.
  • 401K Retirement with employer matching
  • Medical, Dental, and Vision Insurance
  • Paid Time Off (PTO) and Holidays
  • Professional Growth Plans
  • Performance Bonus Opportunities
  • Health and Wellness Programs
  • Continued Education Allowances
  • Company Sponsored Luncheons and Events
  • Generous Employee Discounts on SSCO Product
  • Fun, Collaborative Work Environment with Great People!

Job Summary

JOB TYPE

Full Time

SALARY

$102k-135k (estimate)

POST DATE

10/18/2023

EXPIRATION DATE

10/23/2024

WEBSITE

southernshirt.com

HEADQUARTERS

Tuscaloosa, AL

SIZE

25 - 50

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