Job Description

Southern Orthodontic Partners is a fast paced, entrepreneurial organization offering a premier network of orthodontic care. We provide business management expertise to our partner practices, enabling orthodontic professionals to focus on delivering the best possible care to their patients. Our partner practices benefit from our centralized support system, operational best practices, recruiting network, and marketing expertise. Our mission is to positively impact the orthodontic profession through a partnership of clinical and service excellence with the country’s leading doctors.

Role: CRM Marketing Specialist

Job Type: Full-time, Exempt

Reports To: CRM Manager

Location: Nashville - Onsite

Description:

We are creating a best-in-class organization and seeking a key marketing team member to join our quickly growing company. This position will play a very important part in our overall CRM strategy and will serve as a key support role within our rapidly growing marketing department. 

We are seeking someone with a passion for marketing, a desire to enhance their overall marketing skills and knowledge, and a commitment to contributing to an organization where they can make a meaningful impact. This role entails a strong understanding of data, the ability to implement CRM systems, manage and update automations, analyze data to gain in-depth insights, identify and address customer satisfaction issues, collaborate with customer service teams, and provide consulting to other CRM users within the company.

This position will act as a point of reference for all things CRM-related, generate and interpret data from vendors, ensure the CRM's accuracy and reliability, maximize the features and benefits of the CRM, and collaborate with various teams to improve customer care and marketing based on the CRM numbers and data.

This is beyond an excellent opportunity to work in the fast-paced environment of healthcare consolidation, and gain experience in a performance driven, private equity backed company. 

We are looking for people who are:

• Flexible
• Committed
• Improvement focused
• Team focused
• Fun
• Curious
• Relationship focused
• Listeners who relate with people
• Self-Starters
• Eager to learn new skills

Key Responsibilities*:

• Works closely with practices to ensure CRM adoption by providing ongoing assistance via proactive outreach
• Works with the CRM team to find new and innovate ways to use the tool.
• Analyze campaign results and provide insights and recommendations for current and future CRM marketing campaigns
• Ensures practices are following all CRM policies and procedures relating to patient outreach
• Assist with continuing education ensuring practice leaders are executing best practices and maximizing tool functionality
• Generate reports for various stakeholders
• Helps create, update, and maintain messaging script for practices
• Assist in training practices on new systems and service offerings as well as special sales and promotions.

*Please note: this job description is not designed to cover a comprehensive list of duties or responsibilities that are required for this position. Duties and responsibilities may change with or without notice.

Keys to Success:

• Strong work ethic and willing to dig in
• Demonstrated ability to work independently with initiative and in a collaborative, team-oriented environment
• Can-do attitude about finding solutions
• Highly detail-oriented and able to synthesize and effectively communicate findings
• Excellent communication skills
• Must demonstrate a track record with the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment

Required Qualifications:

A qualified candidate should be an accomplished marketing and customer engagement professional with the following minimum competencies:

• 2-4 years of experience in marketing
• 1 year minimum CRM experience – ActiveCampaign experience a plus
• 40% travel overnight
• Basic Excel skills
• Experience working inside an agency a plus
• Project management experience a plus
• Previous work with a centralized support model is preferred
• Multi-location experience a plus

Benefits:

• Competitive benefits package including PTO, health/vision/dental insurance, and company paid STD/LTD
• Robust 401k plan, including a company match up to 4%

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sitting, standing, bending, reaching, walking
• Hand-eye coordination and manual dexterity sufficient to maneuver in an office environment (keyboard, phone, copier, and other office equipment
• Mobility required to maneuver travel requirements

Southern Orthodontic Partners is an Equal Opportunity Employer (EEO).