Description

University Communications & Marketing at SIU Carbondale seeks a Marketing Associate Visual Strategist to assist with design for social and digital media that strengthen the overall branding, recruiting, and retention efforts for the university.

A successful candidate needs a strong creative vision and storytelling skills, with the ability to conceptualize and execute innovative visual concepts that resonate with diverse audiences.

Examples of Duties

• Assist in the planning of multimedia projects, including video and gifs, to support marketing and communication initiatives.
• Modify and optimize images and design graphics for social platforms, ensuring high-quality visual assets that resonate with our audience.
• Work with other departments on campus to coordinate digital design efforts and ensure consistency in visual branding across various university initiatives.
• Stay up to date with font and design trends used on current and emerging social media platforms, integrating them into our visual strategies as appropriate.
• Design student emails and communications, maintaining a visually appealing and engaging communication channel.
• Produce live social media coverage of events and post daily stories to engage and connect with our audience in real-time.
• Develop and implement visual communication strategies that align with SIU's branding, recruitment goals, and retention efforts across various digital platforms.
• Evaluate current university social media sites and provide recommendations on visual content creation and engagement strategies to enhance audience interaction.
• Collaborate with departmental colleagues and contributors to identify, pursue, design, and edit relevant marketing materials, facilitating campaign goals and objectives.

Qualifications

1. Bachelor's degree in marketing, business administration, communications, public relations, graphic design, or a closely related field.*

2. One (1) year of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

3. Two (2) years of professional work experience designing content for social media and / or digital ads in a professional setting.*

4. Experience with various aspects of multimedia design as well as experience working with video, photography, and other digital media related projects.*

5. Experience with embedding video, knowledge of compression methods, file types and formats.*

6. Experience using Adobe Creative Cloud, with special attention to Illustrator, Photoshop, and After Effects.*

7. Proficient with Microsoft Office suite.*

Note : Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Last updated : 2024-04-29