Description

PRIMARY PURPOSE OF JOB
Under general supervision of the Assistant Marketing Officer, this position assists in coordination of marketing activities in advertising, promotion, sales, research, community involvement and new product introductions. This position also works in a support role for the department for social media, event coordination, and local marketing requests.

EXPECTATIONS OF ALL SOUTHERN BANK TEAM MEMBERS

• Southern Bank team members are a family, rooted in the communities we serve and working together to be the best in our industry, utilizing innovative ideas and strong products. The Southern Bank Patch illustrates these ideals.
• Ensures the confidentiality of customer non-public personal information and secures information systems to comply with bank regulations.

ESSENTIAL FUNCTIONS AND PERFORMANCE AREA

• Supports the marketing team through organization and administrative support of various projects;
• Assists with community events, branch openings, and other events;
• Supports content strategy with the creation and distribution of social media content;
• Reviews and monitors online content made by others related to the bank, including social media and online reviews, posts, and comments. Responds as needed;
• Reviews and monitors comments on Southern Banks ads/organic posts. Responds as needed;
• Research social media trends and inform management of changes that are relevant to the company’s marketing activities;
• Provide graphic design support as requested for corporate and branch marketing projects;
• Maintains schedules and tracking for all media campaigns and promotionalmaterials for departmental reports; and,
• Assists with customer communications and other duties as assigned.

The following specifications are general guidelines based on the minimum education and experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES

• Ability to self-direct & self-motivate;
• Superior attention-to-detail, organizational, prioritization, multi-tasking, customer service and problem-solving skills; and,
• Ability to work effectively under pressure, in a fast-paced, collaborative environment, and meet deadlines.

EDUCATION, TRAINING AND EXPERIENCE REQUIREMENTS

• Associate degree in marketing, business, or consumer-related studies or Bachelor’s degree preferred;
• Minimum of one year in banking, one year in direct sales, one year in publishing or two years of marketing experience;
• Experience with social and digital advertising and Adobe Design Suite, or similar graphic design software preferred; and,
• Must be familiar with financial institution products and services.

CORE COMPETENCIES

Building Trust Interacting with others in a way that gives them confidence in one’s intentions and those of the organization.

Customer Focus Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs.

Contributing to Team Success - Actively participating as a member of a team to move the team toward the completion of goals.

Continuous Learning Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.

Engagement Readiness Demonstrating a willingness to commit to one’s work and to invest one’s time, talent, and best efforts in accomplishing organizational goals.

Initiating Action Taking prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive.

Managing Work (includes Time Management) Effectively managing one’s time and resources to ensure that work is completed efficiently.