THE ROLE

The Email Marketing Coordinator will assist in the execution of strategic email marketing plans that supports Sotheby’s goal of building profitable, long-term client relationships and loyalty. Reporting into the Associate Vice President of Customer Engagement, this role will be responsible for the deployment of email marketing programs, A/B testing, campaign reporting and project management. The successful candidate will not only be well-versed in e-mail marketing best practices but can also manage multiple projects simultaneously with a commitment to operational excellence.

As a key member of the Growth team, this role will work cross-functionally across global marketing, events, and category department teams to support Sotheby’s customer lifecycle goals.

RESPONSIBILITIES

• Coordinate email campaign scheduling, campaign building, quality assurance
• Deploy one-time, triggered, journey-based, and dynamic email campaigns
• Collaborate with internal partners for QA and approvals
• Monitor, measure, record and optimize performance of campaigns
• Support AVP of Customer Engagement, Event & Marketing managers in development of list plans and segments for each email
• Support ideation of conversion and reactivation email marketing strategies
• Oversee email production schedule, ensuring all stakeholders meet specified deadlines to ensure timely deployments
• Keep current on email best practices, contact strategies, creative and competitor analysis

IDEAL EXPERIENCE & COMPETENCIES

• 1 years of email marketing experience, CRM, or related role 
• Experience operating directly in email marketing platforms such as Braze, Iterable, Zkipster, Adobe Experience Cloud, or ExactTarget/Salesforce Marketing Cloud
• Understanding of email deliverability metrics & technical integrations
• HTML/CSS email coding experience
• Solid proficiency in MS Excel/Google Sheets and data management is strongly preferred
• Experience with design programs such as Figma, Adobe Illustrator, Photoshop, InDesign is a plus
• Familiarity with analytics platforms such as Adobe Analytics, Google Analytics is a plus
• Bachelor’s degree or equivalent experience

Competencies:

• Outstanding attention to detail, and commitment to operational excellence
• Analytical and highly curious, continually striving to improve his/her/their skills in the constantly evolving digital space 
• Strong time management skills with the ability to handle multiple, simultaneous priorities
• Collaborative and able to work cross-functionally across various levels of global colleagues at the firm, building appropriate rapport, using diplomacy and tact
• Positive, can-do attitude and desire to be part of a critical team
• Entrepreneurial mindset, and comfortable navigating change and ambiguity
• Experience in luxury, fashion, or art industries (agency or brand side) is preferred

The proposed base salary for this position ranges from $60,000-$70,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.