You’re a consumer-obsessed strategist who knows how to make a brand pop in today's cluttered landscape. In this role, you will define the global event strategy vision and roadmap for Sol de Janeiro, focusing on immersive, brand-enhancing events that resonate with the company’s vibrant ethos and core values.

This role reports to the Executive Director, Global Brand Strategy & Consumer Engagement

• Define and lead the global event strategy for Sol de Janeiro, focusing on creating brand-enhancing, immersive events that align with the company's vibrant ethos.
• Develop comprehensive event frameworks and guidelines, ensuring adaptability and scalability for regional execution by local teams.
• Collaborate with the global creative team to set the creative, programming, and engagement vision for each event, aligning with the brand's overall marketing and product strategies.
• Guide high-level planning and conceptualization of event elements, providing leadership to internal stakeholders and ensuring brand vision alignment.
• Manage vendor and venue selection processes strategically, fostering partnerships that enhance brand events and experiences.
• Orchestrate talent acquisition strategy, collaborating with internal and external stakeholders to secure brand-aligned personalities and influencers.
• Oversee comprehensive event timelines and planning processes, ensuring meticulous coordination and seamless execution.
• Build strategies with a deep understanding of regional event budgets, maximizing ROI while upholding the brand’s standards of quality and representation.
• Ensure the creation of compelling event materials in collaboration with the creative team, enhancing consumer engagement and reflecting the brand narrative.
• Champion the Sol de Janeiro brand experience at every consumer touchpoint, from pre-event to post-event, embodying the brand’s spirit of warmth and inclusivity.
• Curate communications strategies pre-during-and-post event in partnership with marketing and creative teams, fostering community building among attendees.
• Maintain effective management of partner, stakeholder, and internal team relationships, ensuring goal alignment and cohesive collaboration.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10 years of experience in event strategy, with at least 5 years in a leadership role.
• Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry.
• Exceptional cross-functional collaboration skills.
• Proficient in marketing analytics tools.
• Excellent communication and presentation skills.
• Must be comfortable working a hybrid schedule (2 times per week in our NY Office remote).

#LI-Hybrid