Our Opportunity

We’re looking for a Senior Manager, Web Strategy, who has hands-on experience in building and leading transformations of B2B SaaS websites through strategy, optimizations, and user journey mapping. Along with understanding how to create, maintain, and iterate modern B2B SaaS websites, you’ll also know how to relate that to other areas of business (marketing campaigns, product, IT/Legal, etc.) to create a cohesive experience for prospects and customers, driving revenue from web properties.

The Senior Manager, Web Strategy plays a leadership and strategy role within marketing to drive company growth and optimize our web experience for prospects and customers. Additionally, you’d lead a team of web developers, and SEO managers, working with design, product marketing, legal, and demand marketing. You’ll help translate business needs into curated user journeys on snyk.io and other marketing properties. This role requires a visionary leader who inspires and leads cross-functional teams to deliver on Snyk's promises and objectives.

You’ll Spend Your Time:

• Lead the formulation and execution of visionary web strategies for snyk.io, backed by data and testing, ensuring alignment with organizational objectives and customer needs.
• Derive the data strategy, web audits, and analysis decision-making process, working closely with Lifecycle marketing and Marketing Operations to drive the research, analysis and conversion optimization strategies based on data analysis 
• Drive data-informed web optimizations and journey mapping tied to Snyk’s overall business objectives, using data to maximize the impact from snyk.io and all marketing web properties 
• Conduct and oversee comprehensive user research, AB testing, and usability studies, translating intricate insights into actionable digital experience enhancements, working closely with the Lifecycle team to execute AB, UX, and other testing optimizations
• Drive the organic conversion strategy for snyk.io, working closely with the SEO Manager, DevRel, and PM on content strategy tied to SEO KPIs
• Develop advanced user personas, sophisticated journey maps, and innovative experience maps, focusing on highlighting the nuances of user interactions on snyk.io.
• Provide global web compliance and privacy management for snyk.io and all marketing domains
• Liaise with organizations to support other non-marketing web properties, ensuring that use best practices and learnings from snyk.io testing and optimizations
• Work closely with the marketing operations team to ensure the third-party tools, GTM tracking/tagging, are implemented to ensure web KPIs are traceable 

What You’ll Need:

• 5 years of experience in web strategy with a strong analytical background.
• Minimum of 2 years in a leadership role, preferably as leading a team of 3 .
• In-depth knowledge of various web analytics suites, data visualizations, and marketing technologies (GA4, Looker, SFDC)
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills for effective engagement with technical and non-technical stakeholders.
• Experience in budget management, procurement, and resource allocation.
• Passion for mentoring and developing web talent.

We’d be lucky if you’d have:

• Familiarity with the developer and/or security world. 

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