Job Summary:

Are you a customer-first marketer and brand ambassador with a knack for executing innovative marketing initiatives? SMI is seeking a dynamic Marketing Coordinator to bring our brands to the next level.

The Marketing Coordinator will lead the implementation and execution of marketing campaigns through promotional materials, creative content, advertising strategies, email, and social media. This person is a creative, strategic thinker and digital and print content specialist who will implement effective, brand-building strategies that align with SMI’s mission and goals. The ideal candidate for this position balances creativity with structure, can effectively work with a team to bring great ideas to life, and is committed to on-brand quality work that upholds and amplifies the SMI tradition of innovation and compassionate service.

This person will strengthen consumer engagement with existing and new products, grow our presence in the government payment provider space, and increase revenue by implementing a top-notch, multi-channel marketing strategy.

Key Functions/ Basic Duties:

• Ideate, lead, and execute Business-to-Consumer and Business-to-Government marketing campaigns online, through email, social, and search, and through printed materials.
• Work closely with the leadership team to develop, shape, and execute marketing and brand strategy.
• Analyze customer insights and trends, market trends, and marketing best practices to build successful strategies.
• Manage company websites, social media platforms, and promotional materials.
• Research and identify new marketing and sales opportunities for the company.
• Create engaging content for websites, videos, press releases, case studies, white papers, social media, blogs, newsletters, product sheets, and email.
• Collaborate closely with the Marketing, Product, and Business Development teams.
• Interpret and monitor KPIs and other digital/social marketing analytics

Additional Duties:

• Assist with special projects and other duties as assigned.

Education and Experience:

• Bachelor’s degree in marketing or a related field.
• Five years’ experience as a results-driven marketing professional.
• HubSpot experience strongly preferred.
• Webflow experience strongly preferred.
• Advanced proficiency in Adobe Creative Suite, Google Suite, and Microsoft Office Suite.
• Ability to work in a true team environment, collaborating with graphic designers and vendors to produce high-quality work.
• Excellent communication, presentation, and organizational skills.
• Possesses a customer-first attitude that reflects our company mission: “Going the Extra Mile with a Passion to Serve.”

Language Skills:

English

Computer Skills:

HubSpot, Webflow, Microsoft Office Suite, Adobe Creative Suite, Google Suite

Location:

Remote