Skandia Window Fashions, a national manufacturer of quality custom window treatments, located in Tallahassee, Florida, is actively recruiting for a Marketing Specialist.

The Marketing Specialist position develops and implements marketing strategies to promote products for our company and is an integral part of the Marketing and Communications team. The Marketing Specialist provides creative support for the communications team, executive leadership, and other Skandia departments. At the direction of the Director of Marketing and Communications this position will collaborate with subject matter experts to create, design, and execute marketing and communications deliverables for both external and internal facing communications.

Duties:

- Develop and implement marketing strategies to promote products or services

- Conduct market research to identify trends and opportunities

- Analyze data and metrics to evaluate campaign performance and make recommendations for improvement

- Collaborate with cross-functional teams to create and execute marketing campaigns

- Manage social media accounts and create engaging content

- Optimize website content for search engines (SEO)

- Create and manage email marketing campaigns

- Write compelling copy for various marketing materials

- Assist in budgeting and tracking marketing expenses

- Monitor industry trends and competitor activities to stay informed

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field

- Proven experience in marketing, preferably in a similar role

- Strong analytical skills with the ability to interpret data and make data-driven decisions

- Knowledge of performance marketing techniques and tools

- Familiarity with content management systems

- Excellent written and verbal communication skills

- Ability to work independently as well as collaboratively in a team environment

- Strong organizational skills with the ability to manage multiple projects simultaneously

Skills:

- Analytics: Ability to analyze data and metrics to evaluate campaign performance.

- SEO: Knowledge of optimizing website content for search engines.

- Performance Marketing: Understanding of performance marketing techniques and tools.

- Sales: Familiarity with sales strategies and tactics.

- Budgeting: Ability to assist in budgeting and tracking marketing expenses.

- Product Management: Understanding of product management principles.

- Copywriting: Strong writing skills with the ability to create compelling copy.

- Research: Proficiency in conducting market research and analyzing trends.

Please note that this is a general job description. Additional responsibilities may be assigned based on the specific needs of the company.

Job Type: Part-time

Pay: From $20.00 per hour

Expected hours: 20 – 30 per week

Schedule:

• 8 hour shift

Work Location: In person