ESSENTIAL FUNCTIONS:

• Develops, owns, and executes a digital marketing strategy.
• Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.
• Drives the growth, engagement, and regular maintenance of all social channels.
• Understands and leverages digital platforms to optimize performance.
• Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.
• Measures and reports performance of all digital marketing campaigns.
• Manages day-to-day communications with internal teams and any agency partners.
• Oversees, administers, and monitors departmental budget.
• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
• Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.
• Develops an ongoing liaison with key leaders of newly acquired Spas.
• Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.
• Drives organizational awareness by communicating existing strategies to senior leadership.
• Collaborates with managers on ways to expand market share.
• Leads the planning and implementation of all special projects within the department.
• Facilitates the definition of all project scopes, goals, and deliverables.
• Defines project tasks and resource requirements and develops full-scale project plans.

• Manages project budgets and project resource allocation.
• Monitors the progress of all projects and reports regularly to stakeholders.
• Implements and manages project changes and interventions to achieve project outputs.
• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.