At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher ed marketing industry, our company runs a fully remote team of approximately 65 employees coast to coast.

We are a growing team looking for a self-motivated and enthusiastic new member. We expect a lot from our team members and champion their successes.

Requirements:

• Conduct a thorough audit of existing content, evaluating its accessibility, identifying outdated material, and determining areas where subject matter experts may need to be consulted.
• Develop comprehensive strategies for creating, publishing, syndicating, governing, and measuring content, ensuring alignment with organizational goals.
• Establish strategies to maintain consistent language across various touchpoints, including the creation of content style guides and adherence to language best practices.
• Conduct research and competitor analysis to inform content structuring and provide recommendations for information architecture improvements.
• Create detailed content outlines to guide the content creation process.
• Edit and review content to ensure alignment with brand guidelines and channel-specific best practices.
• Ensure that content design is audience-driven, optimized for SEO and UX performance, and informed by data and analytics.
• Work closely with UX designers and other digital team members to optimize content on university websites to meet user needs and support Marketing and Communications objectives.
• Design and develop recommendations for information architecture and page content, including messaging hierarchies, content structure, and user interfaces for both new and existing websites.
• Continuously iterate on content design based on user feedback and testing data.

Qualifications:

• 3 years of leading content strategy in professional services, with a bachelor's degree or equivalent experience.
• Demonstrated experience designing, writing, editing, and evaluating website content for different audiences and channels, based on user behavior and objectives.
• Experience and understanding of audience user-journeys, content writing, content design and mapping.
• Demonstrated experience and deep understanding of SEO and website accessibility criteria.
• Experience using CMS technology including Drupal, Wordpress, Cascade, and AEM is highly beneficial.
• Excellent verbal and written communication, interpersonal, negotiation, analytical and problem-solving skills.

Salary, Perks & Benefits:

Salary starts at $75,000.00 and will be commensurate with experience:

• SimpsonScarborough offers a full benefits package, including nationwide health coverage, dental, vision, employer paid life insurance, flexible time off (FTO), student loan reimbursement after waiting period, and voluntary benefits such as critical illness and accident insurance, 100% paid parental leave, and a 401k with employer contribution after waiting period.
• Perks include flexible work model including Flexible Fridays, telework stipend, weeklong agency closures (summer and winter), and a day off for your birthday.

At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values, cultural norms, and critical to our long-term success. We believe this work is a continual effort that requires consistency, intentionality, vulnerability and accountability for ourselves and others. Through our efforts we strive to make impact in our work, in our workplace and in our industry.

SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a no tolerance non-discrimination policy. We welcome employees of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, and all characteristics protected by state and federal law.