Plans and executes marketing, advertising, and product promotion activities, consistent with the goals and objective of the organization

Major Duties and Responsibilities

• Marketing
  • Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.
  • Communicate marketing activities and plans with GM and management on a weekly basis.
  • Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
  • Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities. This includes event large and small both onsite and offsite.
  • Assist HOG chapter with event planning, coordination with dealership activities and chapter meetings.
  • Manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and report.
  • Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
  • Organize community events for the dealership, such as fashion shows, open house, motorcycle rides and charity events, etc.
  • Shop for supplies for all events, set-up event areas and coordinating activities.
  • Attend training sessions to keep current with marketing techniques.
• Advertising and Promotion
  • Direct and coordinate production of advertising and promotional spot announcements, press releases, and direct mailings to customers.
  • Ensure marketing is in compliance with Motor Company policy and guidelines.
  • Maintain website including proper information on inventory, events, promotions, and department pages.
  • Post and promote dealership, motorcycle, products, and events on social media
  • Develop and coordinate departmental promotions with the dealership managers
  • Ensure all marketing and event materials in store are posted, current and look professional
  • Create, review and/or oversee media spots including newspaper, direct mailings to customers, on-hold messaging and other promotional publications.
  • Create, write, and edit promotional and informational materials, such as event poster/flyers, dealership on hold messaging, email marketing, press releases, brochures and newspaper and magazine advertisements.
  • Organize and handle donation requests, budget and fulfillment
• Customer Service
  • Answer social media, email inquiries and reviews promptly and professionally
  • Handle customer complaints reasonably, showing empathy and a positive attitude and demonstrate our commitment to Make Things Right”
• Other Duties
  • As assigned

Supervisory Responsibilities

• No Supervisory Responsibilities

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all personnel by maintain positive relationships with customer, employees, GM’s and owner(s).
• Be prompt and available for flexible scheduling
• Be honest and fair in all business dealings.

Qualifications and Job Requirements

• Ability to get along with a broad customer base
• Excellent communication skills
• Prefer one year of experience and/or training in promotional activities and graphic design
• Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Must maintain a valid driver’s license and acceptable driving record to our insurer.
• Bending, stooping, moving items up to 40 lbs. may be required occasionally.

Signature Harley-Davidson offers:

401k retirement plan available medical, dental and vision insurance available paid time off, employee retail discount

Signature Harley-Davidson is an Equal Opportunity Employer.