Job Description

Role Overview :

SHIFT ( www.shift365.com ) is seeking an SEO Specialist who is adept at navigating multiple industries, understanding their unique challenges and opportunities, and crafting customized SEO strategies to meet and exceed client goals.

Your role will involve developing and executing SEO and content strategies for clients across different sectors, creating and uploading relevant web content, as well as contributing to our agencys enterprise SEO strategy.

Key Responsibilities :

• Develop and implement bespoke SEO strategies for clients across various industries, ensuring tailored approaches that align with each sectors specific needs and goals.
• Perform comprehensive keyword research and competitive analysis to guide content strategies and optimization efforts for diverse industry clients.
• Collaborate with the content team to produce engaging, informative, and SEO-optimized content that appeals to a wide range of target audiences.
• Create compelling blog posts and update content on client websites, ensuring information is current, relevant, and optimized for search engines.
• Monitor and analyze SEO performance for multiple clients, leveraging insights to refine and enhance strategies continually.
• Contribute to the agencys overarching SEO strategy, applying cross-industry insights to strengthen our online presence and market position.
• Stay abreast of the latest trends and best practices in SEO across different sectors, ensuring our strategies remain innovative and effective.
• Maintain clear and effective communication with clients, providing them with insights, updates, and recommendations to foster their digital growth.
• Help refine the agencys SEO processes and best practices, ensuring high-quality and consistent service delivery across all client engagements.

Requirements

• Minimum of 3 years of experience in SEO, with a proven track record of success across multiple industries or verticals.
• Strong ability to adapt strategies to fit the unique demands and opportunities of different sectors.
• Proficient in using key SEO tools (e.g., Google Analytics, SEMrush, Moz) and familiar with various CMS platforms.
• Excellent analytical and communication skills, capable of deriving insights from data and effectively conveying them to diverse audiences.
• Skilled in content creation, with the ability to produce compelling content that resonates with various target demographics.
• Bachelors degree in Marketing, Communications, or a related field is preferred.

Benefits

401(k)

401(k) matching

Dental insurance

Health insurance

Vision insurance

Health savings account

Flexible spending account

Life insurance

Unlimited PTO

Professional development assistance

Hybrid / Work from Home Work Environment

Requirements

• Minimum of 3 years of experience in SEO, with a proven track record of success across multiple industries or verticals.
• Strong ability to adapt strategies to fit the unique demands and opportunities of different sectors. · Proficient in using key SEO tools (e.

g., Google Analytics, SEMrush, Moz) and familiar with various CMS platforms. · Excellent analytical and communication skills, capable of deriving insights from data and effectively conveying them to diverse audiences.

• Skilled in content creation, with the ability to produce compelling content that resonates with various target demographics.
• Expertise in other digital marketing channels (e.g., PPC, social media, email marketing) is preferred but not required.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Last updated : 2024-03-22