Job Summary

The Regional Marketing Manager will oversee and manage product, service and marketing program planning and development for multiple Service Experts Centers within a region.

Core Responsibilities

• Work with center management on strategic marketing planning, development and implementation of marketing campaigns in direct support of applicable Centers’ business objectives.
• Market research planning and analysis.
• Ensure Service Experts brand standards are consistently applied in all marketing communications.
• Assist in the development of revenue generation consumer campaigns for applicable Service Experts Centers.
• Review marketing performance using data from internal and external sources.
• Review media efficiency and cost savings procurement for applicable centers.
• Field Agency management, coordination and liaison for responsible centers.
• Facilitate timely sharing of “best practices” among Field Agency, marketing team members and applicable centers.
• Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers.
• Other projects and support as needed

Job Specifications

Minimum Education

• Bachelor degree required

Minimum Experience

• 6 years related experience in Field Marketing
• Marketing experience in a multi-store environment
• Strong knowledge of marketing /advertising principles
• Ability to manage multiple people / projects simultaneously
• Creative and strategic thinker
• Solid analytical abilities and ability interpret multiple points of data
• Excellent interpersonal communication abilities
• Advertising Agency management/experience

Evaluation Criteria

• Strategy Development: Excellent strategic planning capabilities
• Communication: Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
• Financial Acumen: Comfortable with managing and interpreting data (campaign evaluation and MROI)
• Organizational/Detail Oriented: Excellent organizational abilities that support complex project management
• Leadership: Ability to manage and direct external advertising agency
• Leadership: Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
• Attitude: Willingness to consider and accept new ideas, responsibilities and concepts
• Innovation: Always looking for new ideas to help improve programs, processes and systems.
• Geographic: Should be located in reasonable proximity to responsible centers
• General Manager Interaction: Actively consider and evaluate the input from the current center General Manager regarding media, campaign and offer mix
• Flexibility: Ability to work in a home office environment while participating as a key member of the marketing team

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.