About Sentral

Sentral is a network of urban residential communities redefining the way people live, travel, and work. Sentral takes the convenience, connection, and comfort of home to new heights-we call it Home . Designed for the mobile professional, our one-of-a-kind communities offer designer-furnished and unfurnished apartments with flexible lengths of stay in walkable, vibrant neighborhoods. Premium amenities include everything from thoughtful co-working spaces and high-speed Wi-Fi to fitness centers, rooftop pools, homesharing, and more.

Whether you stay a year, a night or somewhere in between, Sentral lets you live life on your own terms in the heart of the world's best cities: Atlanta, Austin, Chicago, Denver, Los Angeles, Miami, Nashville, Oakland, Philadelphia, Pittsburgh, San Francisco, San Jose, Santa Monica, Scottsdale, and Seattle, with more coming soon.
Our core values reflect our commitment to our employees, as we elevate humanity and make one another better. We strongly believe in continuous personal improvement, career growth and diversity in our work force. With ongoing learning & development offerings, leadership coaching and mentorship programs, we foster an empowered environment rooted in empathy and growth. Our colleagues are curious explorers who never stop learning and who strive for great outcomes.
Learn more about Sentral by visiting www.sentral.com

Position Overview and Duties

At Sentral, we are building a team of people-first focused individuals who thrive on going above and beyond. Ideal candidates will exemplify a can-do attitude, a growth mindset, and an entrepreneurial drive. Successful candidates will be proactive, solution-oriented, and have strong ownership of their work. The General Manager functions as the primary strategic business leader of the property. Strong business intelligence and proven success in customer service are required for the position’s main aim: cultivating a culture of excellence in service and maximizing revenue and efficiencies for the organization. The role will take ownership of all property related matters. Direct responsibility for the property’s P&L, financial performance, sales and revenue generation and delivering a return on investment to ownership. In addition, the General Manager ensures meeting the objective of exceeding guest and associate expectations.

The responsibilities include but are not limited to development and implementation of property-wide strategies, scaling and oversight of our exciting new home share program, employing cost-control and revenue improvement programs as well as developing annual operating budgets and sales and marketing plans. Building relationships and fostering an environment of trust, strong communication and empowerment will be key to the success of this role. Enthusiasm, leadership and managerial skills are essential for motivating, supervising and training the onsite team with stand-ups to keep members up-to-date on the latest advancements. The ideal candidate is a natural leader and proven performer in high pressure, ever-changing environments who prioritizes a high level of service and customer experience above all.

This is an on-site role located in downtown Los Angeles. Weekends and evenings required, as needed.

What You'll Do:

• Champion Sentral standards, best practices, policies and procedures, and value of excellent in customer service
• Provide inspirational leadership, motivating team to achieve and exceed operational excellence
• Develop deployment strategies to market property and homesharing opportunity to increase market share
• Foster an open-door policy environment and culture of trust and community
• Create an environment that promotes team member engagement and growth
• Demonstrate dedication to acquiring, retaining, and developing talent by providing structure, direction, feedback and recognition while facilitating team processes and on-going training
• Establish appropriate presence in community to build relationships with key business partners and clients
• Actively participate in daily meetings to uphold operational efficiencies and interdepartmental communication
• Develop excellent rapport with residents and guests so they always feel loved
• Respond to resident and guest questions and concerns in a timely manner
• Work with the owners to identify community goals and objectives
• Analyze operational information for impact on NOI, identify trends and recommend appropriate strategies and adjustments
• Create and implement leasing goals, while managing an effective lease expiration program
• Manage a highly skilled on-site team with effective recruitment, training, motivation and development programs
• Achieve the highest possible net operating income through the implementation of effective cost control and revenue improvement programs
• Develop yearly operating budgets/forecasts and sales/marketing plans
• Accurately create, prepare and convey all operational and financial data to the Regional Manager in a timely manner
• Analyze and evaluate monthly and/or quarterly financial statements; write clear and concise owner's reports to substantiate the analysis
• Evaluate and recommend changes on rent/pricing strategies, and ensure websites and printed material are accurate and updated
• Effectively show, lease, and move in prospective residents; implement methods to ensure sales associates achieve the highest standards with shopping report scores
• Implement programs for resident retention and service request follow-ups
• Introduce and monitor effective lease renewal programs
• Effectively maintain product knowledge of community and competitive communities through consistent evaluation of market conditions and trends; ensure leasing staff develops similar knowledge
• Direct efforts to implement sales and marketing plans which effectively maximize rental income and result in high occupancy
• Oversee all aspects of property condition and maintenance related to home share turn, common area cleaning and repair, service requests and preventative maintenance programs
• Promote and teach safe work practices among on-site team and ensure all safety programs are implemented and followed
• Create staffing schedules and ensure they are consistent with community needs
• Adhere to established company standards and operating procedures
• Ensure compliance with all company, local, state and federal regulations and safety rules
• Perform other related duties and assignments as needed and assigned

Skills and Experience

• High School Diploma or equivalent experience required; some college preferred
• A minimum of three years of experience in luxury residential property management or hotels
• Co-living experience a plus
• Proven leadership experience required
• Must possess strong attention to detail and sales ability
• Knowledgeable about OSHA laws and regulations
• Strong decision-making and problem-solving skills
• Computer literate with capability in PMS software, MS Office and related communication tools
• Must possess a positive attitude and the ability to smile under all circumstances
• Willingness to participate in training in order to comply with new or existing laws
• Ability to work a flexible schedule, including evenings and weekends
• Demonstrated ability to diffuse and respond to customer concerns to avoid escalation of the problem

Sentral Benefits

• Healthcare Coverage: We are committed to providing comprehensive healthcare plans (medical, dental, vision, and other benefit options) to our team members and their families.
• Career Development: We offer extensive learning and development opportunities to support growth.
• Paid Time Off: Sentral fosters a flexible work lifestyle by offering generous paid time off to team members.
• Matching 401K: To help you reach your savings goals, we offer a 401(k) plan with a match.