Seasons HomeCare has been providing personalized assisted living solutions to seniors in our communities for over 15 years, helping individuals remain in their homes, in our uniquely personalized residential care homes, or a combination of the two. We are currently seeking an experienced Director of Marketing & Admissions to join our team and affect our continued growth in this rewarding and expanding segment of healthcare. If you have the appropriate skills and experience and you are interested in discussing this opportunity further, we encourage you to apply.

Responsibilities:

· Develop and implement effective marketing strategies to attract potential clients

· Create engaging promotional materials, including brochures, flyers, and digital content, to showcase the benefits of services

· Manage social media platforms, online advertising campaigns, and the company website to drive awareness and generate leads

· Organize and participate in community events, open houses, and networking opportunities to promote the company and foster relationships with referral sources and potential clients

· Ensure a smooth and efficient client onboarding process

· Track and analyze key performance metrics to assess the effectiveness of marketing initiatives and make data-driven decisions

· Maintain a thorough understanding of the homecare and assisted living industries, including competitors, regulations, and best practices, to ensure the company's offerings remain competitive and relevant

· Establish and maintain relationships with local healthcare providers, senior services organizations, and other referral sources to increase client referrals

· Provide exceptional customer service and support to potential clients and their families, addressing their questions and concerns throughout the admissions process

· Participate in ongoing professional development and industry training to stay up-to-date with the latest marketing strategies and assisted living trends

Skills required:

· Strong communication skills, both written and verbal, to effectively convey the benefits of services and address client inquiries

· Interpersonal skills to build relationships with potential clients, their families, and referral sources

· Creativity and an eye for design to create visually appealing promotional materials

· Digital marketing skills, including experience with social media management, email marketing, and online advertising platforms

· Analytical skills to interpret marketing data and make informed decisions for strategy improvement

· Project management and organizational skills to manage multiple initiatives, meet deadlines, and stay within budget

· Presentation and public speaking skills for effectively hosting events and presenting to potential clients

· Knowledge of the assisted living industry, including regulations and best practices, to ensure compliance and stay competitive

· Empathy and sensitivity when working with seniors and their families, understanding their unique needs and concerns

· Problem-solving and decision-making skills to address challenges and identify opportunities for growth

· Adaptability and flexibility to stay current with industry trends and adjust marketing strategies as needed

· Networking skills to establish and maintain connections with relevant professionals and organizations

Job Types: Full-time, Part-time

Pay: $40,000.00 - $70,000.00 per year

Expected hours: 20 – 40 per week

Schedule:

• Monday to Friday

Ability to Relocate:

• Warsaw, IN: Relocate before starting work (Required)

Work Location: On the road