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School of Government Services, Inc. assists faculty and staff at the UNC School of Government in carrying out its important mission: to improve the lives of North Carolinians by engaging in practical scholarship that helps public officials and citizens understand and improve state and local government. It is a nonprofit corporation and an official associated entity of the School of Government at The University of North Carolina at Chapel Hill.
As the largest university-based local government training, advisory, and research organization in the United States, the UNC School of Government offers up to 200 courses, webinars, and specialized conferences for more than 12,000 public officials each year. The activities of School of Government Services include assisting the School with or carrying out research, consulting, advising, trainings and educational workshops and seminars, and other services and projects.
In the Strategic Communications division, we develop, enhance, and deliver content to support the School’s mission of helping public officials and citizens understand and improve their governments. We’re writers, editors, project managers, brand managers, demand generators, and customer service professionals.
The Marketing Associate works collaboratively with the Director of Marketing and Demand Generation to develop and implement an effective marketing and sales strategy around programs and publications at the School of Government. The position works with School faculty and staff, as well as Strategic Communications and team members, to create marketing initiatives such as targeted email campaigns and SEO recommendations for new program and publications offerings; to analyze sales and lead generation data to inform marketing priorities; and to develop relationships with external constituents to increase demand for new and existing offerings. This is a full-time, permanent position located at the School of Government in Chapel Hill.
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
Minimum Qualifications (Knowledge, Skills, and Abilities)
This position requires a strong background in marketing. It also requires excellent written/oral communication skills and organizational skills, strong attention to detail, and a demonstrated ability to balance long-term and short-term projects while working well in a collaborative, team-oriented environment. Solid computer knowledge is also required, especially Excel.
This employee should have knowledge of the principles and practices of product and institutional marketing; knowledge of effective techniques for collecting, analyzing, and reporting data through a variety of methods.
Accuracy is very important. It is the role of this person to gather, analyze, and deliver data to internal and external audiences so that they can make informed decisions about the School of Government’s products and services. Errors in data collection, analysis, or delivery can result in financial loss to the School. In addition, if data is mistakenly gathered, analyzed, or delivered, or has an unprofessional appearance, it can reflect directly on the reputation of the School.
This employee must have the ability to establish and maintain effective working relationships with a variety of people contacted in the course of work, including internal clients (i.e., faculty and staff) and external clients (i.e., public officials and employees of partner organizations) to discuss concepts, plans, and deliverables related to marketing the School’s services, publications, and other products.
Salary Range: $45,000-$53,000 (salary based on experience)
SOG Services is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
SOG Services is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
Full Time
$91k-115k (estimate)
02/05/2024
04/30/2024
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