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Job Title: VP, Customer Marketing and Loyalty
(this position is Hybrid working 3 days a week in the Denton Texas Support Center)
“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
Essential Function
The VP Customer Activation provides expertise, vision, and leadership to define and implement customer marketing & loyalty programs focused on acquiring and retaining customers while also maximizing customer lifetime value. This role is charged with advancing our end-to-end process for delivering relevant and effective marketing at a highly personalized level. This role also provides strategic direction for tools, process, and technology to support the implementation and execution of the customer marketing strategy.
Primary Duties
35% Creates & develops best in class, quantitatively derived and insight-based targeting strategies based on robust analytics to define and prioritize the highest potential customer and deliver measurable ROI
25% Provides strategic leadership and oversight for the CRM team to deliver multi-channel marketing programs to maximize customer value and brand engagement.
20% Sets the strategy for Sally’s loyalty program and continually drives innovation in the program to keep it fresh and relevant for the customer to retain existing customers and acquire new customers.
20% Lead, develop and motivate people and teams. Acts on poor performers and calibrates performance. Collaborate with cross functional teams.
Knowledge, Skills and Abilities
Competencies and Attributes
Working Conditions and Physical Requirements
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
Benefits
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in-house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
Full Time
$189k-242k (estimate)
05/10/2024
07/08/2024