Requisition ID: 291453
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time 

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

Purpose and Objective: SAP Emarsys US Field Marketing Manager connects the global marketing team with the respective region. As the Regional Field Marketing Manager you will take ownership of field programs from inception to end results: understand field needs, define program and success measurement, ensure alignment with global segment objectives, and deliver all aspects of the program locally.

As regional brand ambassador, the field marketing manager keeps the local teams informed about marketing activities and results and passes local key findings back to the global team.

Expectations and Tasks: 

• Work closely with Global Head of Field Marketing on defining and implementing region-specific marketing plan in alignment with global strategy
• Define local marketing goals and KPIs
• Use omnichannel marketing best practices
• Track your marketing campaigns and determine the most successful ones
• Prepare and present reports on campaign success and deliverables
• Evaluate and analyze marketing programs and sales pipeline to effectively make decisions on programs that drive the most regional impact
• Work with sales management and regional directors to create quarterly territory plans that generate market awareness and drive leads in territory
• Lead campaign efforts through earned, owned and paid media strategies that drive account and territory goals·
• Work closely with marketing peers across the department to build needed campaign materials including landing pages, emails and automation that enable effective sales qualification·
• Serve as the go-to-resource for territory managers. Prepare regular communications to sales directors to ensure proper campaign alignment and execution.
• Develop co-branded marketing activities with in-territory partners that uncover joint opportunities for sales to pursue
• Identify and execute regional events that support marketing goals across vertical and horizontal audiences
• Allocate the assigned budget for the respective region and track all spendings
• Provide feedback to relevant departments in global marketing about special requirements due to regional and cultural differences.
• Support with localization and review of marketing materials if needed.

Work Experience/Qualifications

• Bachelor degree holder, preferably in Marketing & Communication, or Event Management
• Min. 4 years of working experience in digital media, marketing or event management
• Good understanding of email, social, mobile and Marketing Automation
• Experience in organizing events
• Be a meticulous planner and able to execute within tight timeframes and budgets
• Capable of multi-tasking and co-ordinating multiple events simultaneously
• Good understanding of Excel to assist updating budget spread sheets
• Good understanding of Salesforce.com to update activities in a timely fashion
• Excellent written and verbal communication skills, and being generally a good communicator
• Fluent in oral and written English
• Be a results driven, passionate individual, and a good team player

WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations: Virtual - USA