Position Summary

The Admissions Counselor promotes Salem Academy and College to prospective students and organizations. Responsibilities include working to increase inquiries and convert applications into enrolled students and managing a recruitment territory by contacting, visiting, and informing prospective students about the Academy and College's culture, mission, and life on campus. The person in this position is also responsible for planning and participating in on-campus and virtual recruitment programs for the Academy and College. This position is highly integral to the continued growth and vibrancy of the institution and will administer all aspects of the academy and college search and admissions processes with prospective high school and transfer students and counselors. This position works with other staff to assure enrollment goals are met regarding applications, acceptances, and enrolled students. Overnight travel and evening phoning are required.

Essential Duties and Responsibilities:

• Schedule visits to high schools, community colleges, participate in college fairs, and other recruitment events, including virtual events, to communicate the educational opportunities available at Salem Academy and College to external populations, i.e., prospective students, parents, alumni, community college transfer students and adult learners.
• Host and assist with planning on-campus and virtual events to include: campus visits, open houses, information days, scholarship receptions and other on-campus events to help visitors get to know the campus and learn about the opportunities and advantages Salem Academy and College has to offer. Identify and recommend scholarships for students who demonstrate merit as the recruitment process progresses.
• Communicate with prospective students, school administrators, guidance and/or college counselors and other vital decision makers in the college planning process in person, via phone calls, written and electronic communication, or through current technology to develop and nurture relationships to encourage enrollment and attendance at Salem.
• Interpret and analyze data from completed recruitment activities to determine those that have been the most successful in improving overall yield, and establish goals for the approaching recruitment year. Develop and implement a territory recruitment plan to maximize recruitment efforts for an assigned territory and enhance support of overall admission goals.
• Document all student interactions and information that will be beneficial in the recruitment and reporting process. Compile and assess data, develop and prepare reports of recruitment activities, successes and challenges to Admissions and Enrollment Management administrators.
• Assist with Academy recruitment activities and programs.
• Schedule, lead and direct the work of a student employee who will help develop the territory's application pool.
• Build relationships with faculty and Academy and College staff.
• Perform additional job-related duties as assigned or as appropriate.

Required Qualifications:

• Bachelor’s degree.
• Strong computer skills to include proficiency in the following: Google suite, Microsoft Word, PowerPoint and Excel, and the ability to conduct Internet research.
• Knowledge of the college experience, program majors, and the pre-admission and admission processes.
• Develops questions and listens to responses in order to determine what the prospective student needs and where they are in the admissions and registration process.
• Ability to organize and work on a number of assignments concurrently.
• Ability to make sound, independent judgments.
• Knowledge of college-wide referral resources for students including those who have learning or physical/mental special needs.

• Flexible and creative in meeting the individual needs of the diverse prospective and new student population.

• Ability to prepare and analyze statistical information for tracking and reporting
• Strong organizational and planning skills with ability to prioritize and meet deadlines along with attention to detail
• Must possess the skills to collaborate, communicate and cooperatively work with faculty, staff and administration
• Possess excellent written and interpersonal skills. Must have experience presenting to small and large groups
• Committed to the values and environment of an educational institution and its mission and goals
• Ability to deal effectively with confidential information
• Ability to work extended hours (nights and weekends), as needed
• Ability to travel extensively; must have a valid driver’s license and satisfactory driving records

Essential Physical Functions:

While performing the responsibilities of the Admissions Counselor, the employee is required to sit for varying lengths of time; bend, reach, lift, push, and pull up to 40 pounds; occasionally stand, walk, and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation, viewing computer monitor; perceive sounds at normal speaking levels with or without correction and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.