Location : Chicago, IL
Job Type: Full-time Staff
Job Number: 00908
Department: University Relations
Opening Date: 02/22/2024
Summary

The Copywriter generates marketing copy to be used across multiple platforms and formats to increase awareness, understanding and engagement among the University 's targeted audiences. This person uses their creativity and knowledge to balance and solve messaging, audience, branding and other content needs. This position is responsible for the strategic direction of promoting the University's programs for marketing and recruitment.
Essential Duties & Responsibilities

1. Create a content strategy for Saint Xavier academic programs to support marketing and recruitment of individual programs.
2. Provide copy for selected communication channels, including print, digital ads, online profiles, social media, email, video scripts, etc., and ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for each channel.
3. Create A/B split testing opportunities wherever possible, with the goal of continuous evolvement of messaging and strategy.
4. Conduct ongoing analytic initiatives in order to gauge content effectiveness. Gather data and make recommendations based on those results.
5. Creatively look for opportunities to improve content.
6. Review, edit and rewrite as necessary submitted content to meet prescribed style guidelines and optimize specific type of medium as necessary following the appropriate writing style for each medium.
7. Collaborate with marketing communications staff, graphic designers, interns and student workers.
8. Collaborate with media team to develop media plans, ad copy and commercial copy for relevant campaigns.
9. Proof all projects during various stages of development.
10. Attend University committees, meetings and events as needed to provide support for developing messages.
11. Other duties as assigned.
Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with excellence. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree, preferably in journalism, public relations, advertising or marketing
• 1-3 years' writing and/or editing experience, preferably in a higher education environment
• 1-3 years' work experience in developing content and delivering in an integrated strategy across multiple formats
• Excellent creative, written, verbal, editorial, and new media skills
• Excellent project and process management skills
• Excellent client consultation, interpersonal, negotiation, and team building skills
• Ability to work under pressure and respond positively to deadlines and requests
• Willingness to work in a fast-paced work environment with little supervision
• Demonstrated ability to work collaboratively with varied constituencies
• A commitment to the University 's mission, values and strategic plan
• An understanding and appreciation for Catholic higher education

Additional Expectations

We inspire success by working together to provide meaningful, personalized service in a spirit of excellence. SXU seeks candidates that deliver value-added services in a responsive, collaborative, effective, and respectful manner.

The University is committed to diversity and encourages applications from individuals with a wide variety of backgrounds and experiences. Saint Xavier University affirms its position as a Catholic institution, inspired by the heritage of the Sisters of Mercy, and asserts its rights to employ persons who subscribe to the mission, vision and core values of the University.
Saint Xavier University is an Equal Opportunity Employer that makes all decisions regarding recruitment, hiring, promotions and all other terms and conditions of employment without discrimination on the grounds of race, color, creed, sex, religion, national or ethnic origin, age, physical or mental disability, veteran status or other factors protected by law. Hiring decisions will be based on the bona fide occupational qualifications of each applicant.
Saint Xavier University is committed to providing employees with a comprehensive benefits package that meets the needs of both the individual and his/her family. Many of the benefits are flexible and offer choices to meet various benefit needs. SXU employment benefits can be found