About Sacred Heart University:

As the second-largest independent Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers nearly 90 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University's nine colleges and schools: Arts & Sciences; Communication, Media & the Arts; Social Work; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing; and St. Vincent's College. Sacred Heart stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change-in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 388 Colleges-2023 Edition, and Best Business Schools-2023 Edition. Sacred Heart is home to the award-winning, NPR-affiliated radio station, WSHU, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu

View SHU's Faculty Experts Here

Job Description:

Support the achievement of enrollment goals within the enrollment communications function and related strategic enrollment management initiatives, with a focus on graduate enrollment.

RESPONSIBILITIES OF POSITION

• Execute a strategic enrollment communications strategy for recruitment and yield of new graduate students, driving conversions through all stages of the recruitment funnel - prospect through enrollment.
• Assess the effectiveness of enrollment communications strategies and adjust initiatives accordingly.
• Utilize Slate CRM to build, execute and track a comprehensive email marketing strategy for prospects, inquiries and admitted students, as well as other constituents such as partner organizations or professional associations.
• Develop a deep understanding of the graduate recruitment function
• Work with Undergraduate Admissions and other members of the SEM team on enrollment communications to support the recruitment of dual degree students.
• Work closely with Admissions Operations on the execution of strategies and other SEM activity
• Work collaboratively with various teams within the MARCOMM division in the completion of print/digital projects and implementation of marketing strategies, providing input on digital marketing campaigns and assessing and contributing to the improvement of web content.
• Build events and corresponding messaging and communication campaigns in Slate CRM to drive event attendance.
• Develop content and messaging for external sites both with vendors and independent sites.
• Support the development of an initiative to incorporate current graduate students into the recruitment function.
• Collaborate with Graduate Admissions and SEM on creating and enhancing visit opportunities for prospective graduate students.
• Support other initiatives and functions within the SEM function.

Requirements:

Some evening and weekend hours may be required to meet deadlines. Travel may be required for professional development opportunities.

KNOWLEDGE AND SKILLS NEEDED:

• Bachelor's Degree required; Enrollment in, or completion of, a SHU graduate program highly desirable.
• Minimum of two years of admissions-related experience. Experience in other aspects or higher education and the student experience desirable. Experience with incorporating students into recruitment programs and with recruitment events highly desirable.
• Excellent writing skills, editing skills and attention to detail.
• High level of interpersonal and communication skills required to navigate the challenges of an SEM role supporting enrollment teams.
• Experience utilizing an admissions CRM required, with Slate CRM experience highly desirable. Expertise with MS Office.
• Ability to multi-task and utilize organizational skills to manage a wide array of tasks, projects and initiatives concurrently.
• Maturity and professional experience to self-start, work autonomously and hold oneself accountable.

Additional Information:

Statement of Personal & Organizational Responsibility for Inclusive Excellence

Inclusive Excellence is the recognition that our institution's success is dependent on how well we value, engage, and include the rich diversity of students, staff, faculty, administrators, alums, and surrounding community. It is a mastery of inclusion that fosters a consistent sense of belonging. Inclusive Excellence is aspirational and is the pillar that guides the mission, vision, and function of this unit.

To achieve Inclusive Excellence, our personal and organizational responsibilities are to:

• Actively promote a collegial environment and consciously apply our mission and values to create a culture of inclusion and belonging; a safe space where all may thrive and succeed.
• Participate in educational and developmental activities to increase awareness and competencies of issues related to diversity, equity, inclusion, and belonging; apply that understanding to guide your approach to all aspects of your job and the community as a whole.
• Demonstrate that we are "Stronger Together" as described in the Office for Inclusive Excellence statements.

Application Instructions:

Please apply online, faxes and emails will not be accepted. A cover letter is appreciated.

Sacred Heart University is a space that respects and embraces differences, recognizes the unique contributions that individuals can make, and creates a community that maximizes the potential of all faculty and staff. As an equal opportunity employer, we encourage applications from qualified candidates who reflect the wider world in which we live.