The Job Overview
RPM Physical Therapy is a Physical Therapy clinic located in The Woodlands, TX. We help people 40 get mobile and stay active without the use of painkillers, injections, or unnecessary surgery.
We are expanding our presence to YouTube with the intention of promoting an online program to help people nationwide rid themselves of back, knee, neck/shoulder, and foot/ankle pain.
The YouTube specialist will oversee the promotion of our YouTube channel and individual videos to ensure they align with the company’s overall marketing strategy. Responsibilities include, but are not limited to, monitoring and completing back-end tasks of YouTube for Videos, video editing, reporting, research on YT algorithms that are useful to our channel.
Additional responsibilities include title creation to generate greater impact, maximizing exposure through the use of SEO and thumbnail selection, increasing the number of subscribers, and leveraging videos across other social media platforms for more views.
Responsibilities
Below are some of the responsibilities a YouTube Specialist is expected to assume in their position:
Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube’s search engine
Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media
Create, maintain, and promote channel content, including videos and other assets
Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners
Manage and enforce channel policies and guidelines
Supervise channel operations, including staffing, facilities, and equipment
Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising
Manage channel communications, including social media, blogs, and other owned/earned/paid media
Oversee channel business analytics, including reporting, analysis, and optimization
Develop and implement channel budget
Job Qualifications and Skill Sets
Below are the qualifications expected of a YouTube marketer:
Bachelor’s degree in digital marketing, communications, ecommerce, or related field
2-4 years of experience in marketing, preferably at an agency or in-house
Expert knowledge of social media marketing, including paid and organic channels, specifcaly to YouTube.
Proficiency in MS Office, including Excel and PowerPoint
Strong verbal and written communication skills
Creative eye for design and video content
Excellent time management and project management skills
Ability to work independently and as part of a team