Description

Our client is looking for a Marketing Specialist with expertise in digital marketing strategies and expertise in the business-to-business in the industrial machinery market. 

Responsibilities include:

• Prioritizes and develops relevant and engaging content, solves problems, and makes decisions.
• Analyzes websites for improvements and develops and implements link building strategy.
• Performs ongoing keyword research, including discovery, expansion, and optimization.
• Researches and analyzes competitor advertising links.
• Understands the importance of internal links finds the best locations and the best approaches to those links.
• Organizes and executes participation in trade shows, exhibitions, and industry events.
• Manages print advertising campaigns. 
• Identifies, creates, analyzes, and measures trends and content to assess how well marketing initiatives are performing.

Requirements

•  Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 5 years of experience working in a business-to-business marketing, with a focus in industrial machinery or a similar business to business market. 
• Proven record of success in driving lead generation, brand awareness, and sales growth. 
• Knowledge of digital marketing strategies. 
• Ability to create and measure key performance indicators. 
• Experience in budgeting, resource allocation, and cost optimization.