Robert Half Marketing Creative (formerly known as TCG) is partnering with a streaming media company in their search for a skilled Email Marketing Specialist with 3 years experience. The Marketing Specialist is responsible for developing and executing email marketing campaigns that engage and convert the target audience.

Salary Range: $60-100k, DOE

This role requires 4-5 days/week onsite in the office located close to Boulder, Colorado.

The "day-to-day"

• Work with Email Marketing Manager to develop and implement strategies that drive conversion of prospects and boost member engagement
• Manage and optimize email campaigns across multiple channels, including member email, SMS, and push
• Ideate and continually test compelling email marketing content, including subject lines, body copy, CTAs, creative asset types, and user experiences
• Collaborate with in-house creative team to develop engaging assets that drive results
• Conduct A/B testing and analysis to optimize performance metrics such as open rates, click-through rates, and conversion rates
• Constantly consider ways to optimize and iterate on automations and triggers to improve KPIs and drive growth
• Ensure compliance with email marketing privacy and regulations, i.e. CAN-SPAM, GDPR
• Use email marketing software to manage subscriber lists, segment audiences, and automate campaigns
• Monitor email marketing KPIs, prepare reporting, and provide regular updates to the team
• Stay up-to-date with the latest email marketing trends, technologies, and best practices

Requirements:

• Bachelor’s degree in marketing, communications, or a related field
• 3 years experience in email marketing
• Strong knowledge of email marketing best practices, regulations, and tools
• Excellent writing and communication skills
• Proficiency in email marketing software, such as Iterable, Braze, Klaviyo, or Emarsys
• Strong analytical skills and ability to use data to inform decisions
• Ability to work collaboratively in a team environment
• HTML/CSS and Adobe Creative Suite experience is a plus, but not required
• Ability to handle multiple projects and complete work within a deadline
• Must be able to work on campus in Louisville, CO 4-5 days/week - only local candidates or candidates planning to relocate will be considered

If you are passionate about the health and wellness space and are looking for a challenging and rewarding role in Email Marketing, this role could be a great fit!