JOB SUMMARY 

Sells motorcycles, ATVs, UTVs, and personal watercraft by understanding and demonstrating characteristics, capabilities, and features. Develop qualifying buyers and closing sales. 

ESSENTIAL FUNCTIONS 

• Develop an understanding of motorcycles, ATVs, UTVs, and personal watercraft by studying characteristics, capabilities, and features between models 
• Ensure the RideNow-approved sales process is used with every sales opportunity 
• Assist customers with products and services sold at the dealership in order to present features and benefits to customers 
• Demonstrate motorcycles, ATVs, UTVs, and personal watercraft by explaining characteristics, capabilities, features, warranties, and service; taking demo rides 
• Project a positive image to customers at all times 
• Assist in setting up the sales lot or showroom floor
• Correctly log names and numbers of customers encountered at the store on a daily basis 
• Close sales by overcoming objections; asking for sales; negotiating prices; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing. 
• Updates job knowledge by participating in educational opportunities; reading professional publications 
• Stay up-to-date on our current inventory and use that knowledge to encourage customers to make a purchase; of new and used products.

REQUIREMENTS AND SKILLS  

• Pre-employment Drug screening and background check
• Strong computer skills 
• Excellent customer service and negotiation skills 

EDUCATION AND EXPERIENCE  

• High School Diploma or equivalent 
• 1 years experience in retail sales preferred 
• Previous dealership sales experience a plus 

PHYSICAL FACTORS/WORKING CONDITIONS 

• Must be able to lift up to 50 pounds. 
• Must be able to stand for long periods of time.