JOB SUMMARY: 

The Digital Content Manager is responsible for content creation, curation and analytics for Visit Richmond VA social media channels, blog posts, and e-communications aimed at increasing leisure visits and meeting/convention/sports bookings and stays in the Richmond Region. This position will also support messaging on digital platforms for the BLK RVA initiative to boost Black travel and overnight stays and present the Richmond Region as a dynamic and welcoming destination for all visitors.

Responsibilities include writing original content, sourcing sharable content, leveraging video and image-oriented social platforms by creating visual content, analyzing and reporting results, and supporting marketing outreach and internal clients as needed with copywriting, editing and proofing. Position works collaboratively with the Marketing/PR team and cross-functional teams to create integrated marketing initiatives and campaigns in alignment with the organizational content/editorial calendar and current trends/opportunities.

MANAGEMENT FUNCTIONS:

• Content Creation Management
• Social Media Management
• RVA Blog Management

ESSENTIAL JOB DUTIES & RESPONSIBILITIES: 

Create Original Content

• Write, edit and share content (social media posts, blog posts, e-communications) and deploy marketing messages across multiple channels including social media platforms, website, email, and other marketing collateral
• Capture photography and video footage of relevant events and locations across the Richmond Region for social media, blog and e-communications usage
• Attend media previews, exhibit openings, community celebrations, and other events across the region on behalf of Visit Richmond VA to gather photo and video content for various applications

Manage Social Media Content

• Produce content across all Visit Richmond VA social media channels (Instagram/Threads, Facebook, TikTok, Twitter/X, Pinterest, YouTube, YouTube Shorts, and other platforms as they emerge) including selecting imagery, writing captions and pre-scheduling content
• Monitor and manage mentions and engagement including fielding direct messages, responding to comments and actively engaging with other users on each platform
• Track reach, impressions and engagement for monthly department reporting, quarterly board reporting, and internal performance benchmarking
• Research and provide insight on current social media trends and brainstorm suggestions on engaging content ideas 
• Conduct social media giveaways with local partners to engage users, expand the reach of the Visit Richmond VA brand and foster community collaboration 
• Produce content across all relevant social media platforms for the Richmond Region Beer Trail including imagery, captions and pre-scheduled posts
• Support content development for all BLK RVA social media channels in collaboration with the Senior Content Marketing Manager
• Attend quarterly BLK RVA content planning meetings to discuss content collaborations among the Visit BLK RVA and Visit Richmond VA brands
• Research upcoming regional events and activities (festivals, expos, holidays, etc.) to add to the internal social media content calendar
• Maintain a consistent, destination-appropriate “voice” in social content 
• Assist clients and community partners as needed with event enhancement through social media support and social media collaborations
• Collaborate with PR Manager to amplify and reshare media mentions and accolades across relevant social media channels

Manage RVA Blog

• Research, outline and write original blog posts for the Visit Richmond VA and BLK RVA Blogs, and revise and republish existing blog content
• Optimize blog tags and categories for each blog post according to best SEO practices
• Make ongoing edits and corrections to blog content as needed
• Brainstorm new blog content ideas in conjunction with quarterly themes, trends and advertising campaigns
• Monitor engagement and reach for top performing blog content 

ESSENTIAL EDUCATION / EXPERIENCE PREFERRED:

• BA/BS degree or equivalent vocational/technical training (4 years formal education) in related field 

• At least 1 year or more of social media marketing experience in either an internship position or work experience that includes demonstrated skill and success in content marketing, social media, communications, copywriting, photography, video concepting/production, and creative execution.

• Expected to perform independently and exercise good judgment, while also working well in a team environment. Manage outside vendors as necessary. Manage budget with input from supervisor. Does not oversee other personnel.

PHYSICAL DEMANDS:

While performing the duties of this job, the employee will be required to:

• Walk, sit, bend and squat
• Talk and hear
• Grab, pull or bend items
• Concentrate, recognize, remember, reason, and make decisions
• Lift and/or carry up to 20 lbs.
• View items at a close and distant range
• Sit, walk and stand for extended periods of time
• Use computers for extended periods of time

WORKING CONDITIONS:

Exempt management role and as such, requires possible overnight travel, after-hours work, monitoring email and online activity after hours and on weekends is possible. Heated and air-conditioned office environment but will also work outside on occasion. Noise level is usually low to moderate. 

Note: Job Descriptions are not exhaustive lists of all skills, responsibilities, or efforts associated with a job. They reflect principal job elements essential for performing the job and evaluating performance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

The organization is committed to the principle of Equal Employment Opportunity (“EEO”) and to providing a work environment free from bias, discrimination, or harassment.

Richmond Region Tourism is the Region's primary destination marketing organization. Richmond Region Tourism (RRT) welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers to our Region. A nonprofit organization, RRT offers a comprehensive array of information and services to assist the hospitality industry in benefiting from the powerful economic engine that is tourism. The organization is committed to the principle of Equal Employment Opportunity (“EEO”) and to providing a work environment free from bias, discrimination, or harassment.

Mission

Share a passion for the Richmond Region with the world. 

Vision 

As a thriving community, the Richmond Region is known for being inclusive and welcoming to all.

About Us

As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work, and play. 

We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region.

We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience. 

We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful.

We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation. 

We do all of this through a lens of diversity, equity and inclusion.

Values

At Richmond Region Tourism, our people are our biggest asset. Our internal cornerstones define our organizational culture and provide a road map for engaging with our community in making the Richmond Region welcoming for all. 

• Passion: Intense enthusiasm for our community and its people
• Inclusiveness: Deep commitment to equity and community engagement to advance, develop and sustain the Region
• Integrity: Dynamic culture built upon trust, honesty, and credibility
• Innovation: Leading-edge work that is rooted in creativity and transformational for the Region
• Stewardship: Ambassadors of our destination’s development, image and reputation
• Courage: Doing the right thing and upholding our values

More information: https://www.visitrichmondva.com/partners/about/employment/

• Hybrid Work Life - ability to work a hybrid schedule which is a blend of in the office and remote work, but must reside in the Richmond Region.
• Medical, Dental and Vision Insurance
• Life Insurance
• Short-term and Long-term Disability Insurance
• 401(K) with Company Match
• Direct Deposit
• Bereavement Leave
• Parental Leave
• Paid Holidays
• Paid Jury Duty
• Paid Parking (downtown Richmond location)
• Vacation and Sick Time 
• Health Savings Account
• Flexible Spending Account