Position Description:
We are seeking a creative and results-oriented Social Media Specialist to join our travel industry team. As a Social Media Specialist, you will be responsible for developing and executing engaging social media strategies, managing our social media platforms, and driving brand awareness and engagement. The ideal candidate will have a passion for travel, a deep understanding of social media trends and platforms, and experience in creating compelling content.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and implement comprehensive social media strategies that align with our marketing objectives and target audience.
Manage and maintain our social media presence across various platforms, including Facebook, Instagram, Twitter, TikTok, and YouTube, and more.
Create and curate engaging and high-quality content, including text, images, videos, and infographics, to share on social media channels.
Develop a content calendar and schedule posts in advance, ensuring consistent and timely content delivery.
Monitor social media trends, travel industry news, and competitor activities to identify opportunities for engagement and content creation.
Build and engage with our social media community, respond to comments, messages, and inquiries in a timely and professional manner.
Collaborate with the marketing and supplier partnerships teams to plan and execute social media campaigns and promotions that align with travel content and marketing initiatives.
Utilize social media management tools and analytics platforms to track performance, analyze data, and generate reports on key metrics.
Identify and leverage partnerships with influencers and travel-related accounts to expand reach and engagement.
Stay up to date with emerging social media and community platforms and trends to provide recommendations for incorporating new strategies and features into our social media efforts.
REQUIRED SKILLS, KNOWLEDGE, AND ABILITIES
Deep understanding of social media platforms, algorithms, and best practices.
Proven track record in creating engaging and shareable social media content, including text, images, and videos.
Familiarity with social media management tools, scheduling platforms, and analytics platforms.
Excellent written and verbal communication skills, with the ability to craft compelling messages and adapt content for different platforms and audiences.
Strong creative thinking and visual storytelling abilities.
Passion for travel and a keen interest in travel industry trends and destinations.
Analytical mindset with the ability to interpret data and generate actionable insights.
Strong organizational and time management skills, with the ability to multitask and meet deadlines.
Performs other related duties as assigned.
EXPERIENCE AND/OR EDUCATION
Bachelors degree in marketing, communications, or a related field.
2 years of experience in social media management, preferably within the travel industry.
PHYSICAL REQUIREMENTS
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15lbs at a time.
Ability to travel to home office or other locations as needed.
OTHER
Due to the cyclical nature of the travel industry, employees may be required to work varying schedules to reflect the business needs of the business.
Upon employment, all employees are required to fully comply with Company rules and regulations for the safe and efficient operation of the business. Employees who violate Company rules and regulations will be subject to disciplinary action, up to and including termination of employment.
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.