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Demand Generation Manager
$97k-125k (estimate)
Full Time | Business Services 1 Month Ago
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Retail Insight Ltd is Hiring a Demand Generation Manager Near Richmond, VA

About The Role

Leads are great, but as all Marketers know, they aren’t all created equal.

At Retail Insight, we want to build an inbound engine that generates long term success. We want to build excitement around what we do, drive meaningful interactions with our content, and ensure we deliver qualified and highly engaged opportunities for our commercial team.

Our target market is relatively tight which means competition for attention is high and, as a result, we need to stand out from the crowd. This also means it isn’t a volume game, but a quality game.

Our team is driven by three core values:

  • We are the glue that brings it all together.
  • We automate and we innovate.
  • We never settle.
This is a great opportunity for a Demand Generation specialist looking to make an impact and not afraid of a challenge.
What you will do...
  • Build out the foundations of a repeatable and scalable demand generation engine, including the planning and execution of demand generation campaigns with a focus on performance and ROI.
  • Design and launch founder led marketing for Retail Insight. Our CEO needs a voice and can be a powerful marketing and sales channel.
  • Collaborate with Marketing Ops to ensure that all leads are managed, scored and appropriate reporting processes are in place.
  • Work with Product Marketing to ensure activities are aligned and hand off / highlight opportunities for product specific campaigns.
  • Be an ally to Sales. Stay close, learn and always maintain a feedback loop to ensure campaigns are optimised and delivering results.
  • Channel optimisation and management of budget across all campaigns, plus ownership of our PR efforts through our dedicated partners.
  • Drive high quality, value led content, designing success metrics and ensure that these are measured, and campaigns continually optimised. Whether this be working with our agency partners, in-house experts or through your own creation.
  • Innovate. Whether it’s through personalisation at scale, new technology, leveraging AI or simple changes to existing processes we are always keen to be better.
Our ideal candidate...
  • You will have considerable B2B Marketing experience, preferably in SaaS and/or with PE backing.
  • You live and breathe demand gen (demand capture) with your ear to the ground re. trends and developments.
  • Strong ability to build cross-functional relationships and understand sales practices. Comfortable interacting with people at all levels, including senior stakeholders.
  • Detail-oriented with excellent writing skills, strong analytical thinking, and a keen eye for numbers. Proactive and eager to take initiative, with the ability to work independently.
  • Adaptable, works well under pressure, passionate about marketing technology, and always eager to learn with a sense of intellectual curiosity. Efficient in processing and understanding information.
Nice to haves...
  • Experience in a retail background
  • Experience with HubSpot is preferred, as it hosts our CRM, marketing platform, and CMS.
Some of our extras...
  • Hybrid working with 2 days in the office and 3 working from home
  • A 'work from anywhere' policy allowing you freedom to explore as you work
  • 25 days annual leave bank holidays (Plus an extra day off for your birthday!)
  • 5% matched pension from day 1, increasing year on year
  • Mental Health and Wellbeing support through Help@Hand
  • Vitality Private Medical Insurance and Medicash Healthcare Cash PlanVolunteer days
Plus much more!
Be your authentic self - Retail Insight is committed to promoting equal opportunities in employment. All employees and any job applicants will receive equal treatment. We actively seek to create an environment where everyone feels respected, supported, and encouraged to contribute their best work.

About Us

We’re a unique blend of retail expertise built up from extensive industry experience; mathematical talent that builds and maintains sophisticated algorithms; and engineering skill that handles vast volumes of data regularly.

We combine leading-edge technology with cutting-edge thinking, to help you tackle today’s mission-critical operational challenges and maximize your retail potential.

We focus on the factors that drive sales and profit performance, minimise waste and loss, and increase operational efficiency. The result: dynamic solutions that provide actionable insights and unparalleled time to value.

Our values underpin everything we do at Retail Insight. They drive us, define us and shape our decision-making. They’re also the reason the world’s largest retailers and CPGs find working with us so easy.

  • We work hard
  • We're curious
  • We collaborate
  • We take responsibility

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$97k-125k (estimate)

POST DATE

05/19/2024

EXPIRATION DATE

07/18/2024

WEBSITE

ri-team.com

HEADQUARTERS

RICHMOND, ENGLAND

SIZE

200 - 500

FOUNDED

1823

CEO

SEAN MARC ROBERTS

REVENUE

$10M - $50M

INDUSTRY

Business Services

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The job skills required for Demand Generation Manager include Initiative, CRM, Sales and Marketing, B2B, Insight, etc. Having related job skills and expertise will give you an advantage when applying to be a Demand Generation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Demand Generation Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Demand Generation Manager positions, which can be used as a reference in future career path planning. As a Demand Generation Manager, it can be promoted into senior positions as a Business Development Manager, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Demand Generation Manager. You can explore the career advancement for a Demand Generation Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Demand Generation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Demand Generation Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Demand Generation Manager job description and responsibilities

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Demand Generation Manager jobs

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