Position Summary: Strategic Marketing Manager

Are you a seasoned marketing professional ready to lead and elevate your career? We are actively seeking a dynamic Marketing Manager to join our innovative team. As a pivotal player in our organization, you will be at the forefront of shaping our brand, implementing strategic marketing initiatives, and collaborating with cross-functional teams to drive success. 

Primary Duties and Responsibilities:

• Strategically Lead Marketing Activities: Take charge of and direct comprehensive marketing strategies, ensuring a cohesive and impactful brand presence.

• Collaborate with Sales and Engineering: Foster collaboration between marketing, sales, and engineering teams to optimize product development and enhance client interactions.

• Upstream and Downstream Marketing: Engage in thorough competitive analysis, create compelling printed and promotional materials, and contribute to forecasting initiatives for both upstream and downstream marketing efforts.

• Cultivate Commercial Partnerships: Nourish and expand relationships with commercial partners, establishing a collaborative environment that drives mutual success.

• Website Management: Lead efforts to maintain an engaging online presence, reflecting our commitment to innovation and industry leadership.

• Manage Corporate Events: Oversee corporate trade shows, attendance, and meetings, ensuring our participation leaves a lasting impact.

• Enhance Corporate Visits: Systematically organize and enhance corporate visits to our sites, creating memorable experiences for stakeholders.

• Elevate Market Intelligence: Analyze global market trends through meticulous data analysis, shaping informed decisions for future marketing strategies.

• Define and Brand: Contribute to defining and branding our unique image, setting the standard for excellence in the industry.

• Cultural Stewardship: Uphold our organizational culture and maintain a corporate image that resonates with pride and dedication. 

Skills and Qualifications:

• Strategic Communication: Demonstrate excellent communication skills, both written and verbal.

• Strategic Thinking: Exhibit the ability to think strategically, coupled with strong analytical skills.

• Collaborative Interpersonal Skills: Work positively and collaboratively with internal and external teams.

• Values-Driven: Embrace our core values of urgency, ingenuity, integrity, compassion, and excellence.

• Work Authorization: Current US work authorization required.

• Flexibility: Ability to travel domestically and internationally. 

Education/Experience:

• Education: BS/BA degree in a related field.

• Experience: 5-7 years in marketing or sales within orthopedics. 

• Location: Based in our Bethlehem, PA office 5 days every week. 

Join us on this exciting journey where your strategic mindset and extensive experience will make a significant impact. Elevate your career with us – apply now to be a key player in defining and executing our marketing success!