13 Digital Marketing Strategist Jobs in Indianapolis, IN
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Renovia is Hiring a Remote Digital Marketing Strategist
Digital Marketing Strategist
Department: Marketing
Employment Type: Full Time
Location: Indianapolis, IN
Reporting To: Director of Marketing
Description
The Digital Marketing Strategist is responsible for developing, implementing, and managing digital marketing strategies to achieve specific revenue generation objectives. This role involves a combination of creative thinking, analytical skills, and a deep understanding of campaign and digital marketing programs. The Digital Marketing Strategist works closely with cross-functional teams to drive online engagement and conversion.
Success Defined
1. Collaborate with internal teams to develop comprehensive digital marketing strategies aligned with overall business goals to drive results
2. Plan, execute, and optimize digital marketing campaigns across various channels (social media, email, search engine, display advertising, etc.)
3. Monitor and analyze campaign performance, adjusting strategies as needed for optimal results
4. Coordinate and execute all aspects of lead generation programs and subsequent campaigns
5. Identify and nurture prospects and leads to support pipeline and lead goals for both account management and sales teams
6. Plan and execute email marketing campaigns, including segmentation and personalization
7. Communicate digital marketing strategies and results effectively to stakeholders
Company Fit
Humble: Share credit, emphasize team over self and define success collectively rather than individually.
Hungry: Always looking for more. More things to do. More to learn. More responsibility. Hungry people never have to be pushed to work harder because they are self-motivated and diligent. Come in every single day with a mindset of being better than the day prior.
People Smart: Common sensical about people, appropriate and aware of what is happening in a group situation and how to deal with others in the most effective way. People Smart people ask great questions, listen to what others are saying and stay engaged in conversations intently.
Key Responsibilities
- Analyze and report on key program results and metrics
- Expand database with new contacts based on ZoomInfo and ALN uploads, and other sources
- Conduct keyword research and analysis for search engine optimization (SEO)
- Monitor email deliverability and optimize campaigns based on performance metrics
- Develop customized campaigns (drip or multi-part) for national accounts
- Create monthly vertical drip campaigns or regional campaigns for all customers/prospects
- Support trade show activities, including lead management in Salesforce and pre/post show communications
Results Driven
- Initiate projects and sustain work flows with little supervision
- Increase awareness of industry and market trends to develop creative, action-oriented marketing programs
- Implement a comprehensive social media analytics framework to increase engagement and followership
- Flex and adapt to shifts in priorities to effectively manage workload
- Make sound decisions and apply a high level of judgement solving problems
- Provide analysis and reporting of key program metrics and results to influence program direction
- Develop influence with team members and customers through meaningful messaging, organization, and presentation of ideas and plans
- Build alignment and collaboration between marketing efforts and overall business goals, resulting in a cohesive and integrated approach
- Communicate digital marketing strategies and results effectively to stakeholders
50% | Campaign Management – execute marketing campaign strategy to generate more inbound leads through integrated marketing campaigns; track and measure results by campaign; identify best practices and adjust
35% | Lead Generation Planning – take lead role in developing concepts and strategy for trade shows and related lead generation initiatives; develop processes to ensure timely advancement of new leads through sales funnel
15% | Personal Development – develop in the areas of marketing strategy and automation; improve Renovia’s marketing capabilities and services
Skills, Knowledge, and Expertise
- Bachelor’s degree in Marketing, Business, or related field
- 2-5 years of marketing experience with applicable skills in lead generation and/or marketing campaign management
- Advanced written and verbal communication skills
- Experience with workgroup collaboration tools and process-based workflows preferred
- Salesforce and Pardot certifications preferred
Benefits
- Company MacBook Pro and iPhone
- Open PTO policy
- United Healthcare Benefits start on the 1st of the month
- HSA match of $800 per year for individual, $1625 for family
- 401k match at 100% of the first 3 percent, 50% match for the 4th and 5th percent
Job Summary
Full Time
Business Services
$106k-136k (estimate)
03/28/2024
04/05/2024
renovia.com
LAWRENCE, IN
25 - 50
1999
MATT ROLFSEN
<$5M
Business Services
Related Companies
The job skills required for Digital Marketing Strategist include Digital Marketing, Email Marketing, Analysis, Planning, Presentation, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Strategist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Strategist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Strategist positions, which can be used as a reference in future career path planning. As a Digital Marketing Strategist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Strategist. You can explore the career advancement for a Digital Marketing Strategist below and select your interested title to get hiring information.
If you are interested in becoming a Digital Marketing Strategist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Strategist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Strategist job description and responsibilities
A Digital Marketing Strategist must have an aptitude for data, analysing results from their own campaigns and that of competitors to determine outcomes and plans to move marketing efforts forward.
02/14/2022: Rochester, NY
During the development of strategy, digital marketing strategist closely works with designers and personnel from the production department.
04/17/2022: Montgomery, AL
Digital Marketing Strategist are responsible for content creation and developing strategies to attract business.
03/20/2022: New Orleans, LA
Campaign Managers are responsible for curating marketing events and campaigns.
03/06/2022: Richland, WA
So create and share content across all marketing channels — social, email, blogs, ads, etc.
04/24/2022: Stockton, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Strategist jobs
They craft the overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization.
03/10/2022: Portsmouth, OH
Assist with the creation and reporting of email campaigns
05/04/2022: Macon, GA
Digital marketing strategist remains the best way to engage customers, build organic traffic and drive revenue.
02/25/2022: Binghamton, NY
Every sales and marketing team needs a marketing strategist who can step back and not only build a plan full of tactics but also monitor every stage of the execution.
03/23/2022: New Haven, CT
An expert marketing strategist will be able to examine the current business operations and processes, find the gaps, and put together a plan to build a better foundation.
02/23/2022: Queens Village, NY
Step 3: View the best colleges and universities for Digital Marketing Strategist.
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