General Duties and Responsibilities:

· Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing program and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services and practices.

· Follow the written policies and procedures that govern the release of information concerning the residents, employees and/or facility in accordance with current Privacy Rules and Regulations.

· Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in the marketing and public relations programs.

· Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.

· In conjunction/coordinate with the Administrator, develop and implement long range plans for the facility in its effort to establish and maintain our marketing and public relations programs.

· Support and promote the philosophy, goals and objectives of the facility’s marketing and public relations programs and activities.

· Assist in standardizing the methods in which marketing and public relations program and activities will be developed and implemented.

· Develop, schedule and guide tours/personnel through the facility.

· Keep a supply of brochures, and other printed material readily available for persons requesting such data.

· Assist with promotions, publications, newsletter, etc., as necessary.

· Develop and maintain a current file of media contacts.

· Make written and oral reports/recommendations to the Administrator concerning our facility’s marketing and public relations programs and activities.

· Agree not to disclose residents protected health information and promptly report suspected or known violations of such disclosure to the Administrator and Chief.

· Maintain a thorough knowledge of our facility’s admission requirements, services and programs.