Under the supervision of the Executive Director, this position is responsible for the public relations marketing and promotion of the American River Parkway Foundation.

Primary Responsibilities:

Communications

· Under general direction from the Executive Director, implement the Public Relations Plan for the Foundation that includes media relations, publications and social media.

· In consultation with the Executive Director, develop press releases, plan and implement media conferences, and pitch story ideas to print and electronic reporters and bloggers.

· Maintain and update the Foundation’s web-site on a regular basis. Develop and implement an integrated strategy for social media, and work with Events Coordinator to update all target sites with information about the Foundation.

· Ensure that messages are supportive of and consistent with marketing strategies

· Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail

· Coordinate email campaigns and e newsletters

· Create brochures and program sheets

· Promote Foundation programs thorough public relations initiatives

· Develop marketing communications campaigns

· Research media coverage and industry trends

· Develop fresh story ideas

· Coordinate media for the following special events: Ride the Parkway, Summer Solstice, Howlin on the Parkway, Run the Parkway

· Develop partnerships with tourism bureaus and local chamber of commerce

Marketing:

· Develop and implement a comprehensive multi-media marketing strategy for the Foundation that integrates all projects and programs of the Foundation.

· Attend meetings of local stakeholder groups to garner support for the Foundation

· Work with consultant in coordinating focus groups

· Develop “park” packet

Qualifications:

· Excellent written communication skills with emphasis on proofreading and grammar excellence

· Degree in marketing, journalism, communications and/or proven knowledge of New Media

· Knowledge of social networking channels

· Event, communication, marketing and/or public relations experience

· Able to work occasional weekend and evenings.

· Able to lift 50 pounds

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: In person