At Redwood Credit Union we are on a journey to re-imagine the way we do business, and we can’t do it without you - our next great hire.

Since 1950, Redwood Credit Union has been helping people reach their financial goals and dreams with a focus on helping others. As a not-for-profit financial institution, our passion is for helping our Members meet their financial needs, whether it’s through better rates, low or no fees, or expanded services.

That people-first approach holds true for our employees, too. Our work environment is built on service and trust. It's all possible with a leadership team committed to hiring talented people and helping them develop their careers.

Redwood Credit Union is looking for a Senior Vice President of Marketing, Communications & Public Relations who will be responsible for planning, organizing, developing, implementing, directing, and evaluating Redwood Credit Union’s Marketing, Communications & PR strategies and efforts, to assist the organization in achieving company goals. This forward-thinking leader will bring an innovative and goal-oriented approach to the development and execution of projects and initiatives and facilitate a comprehensive and positive experience for the business, team members and Members.

Essential Functions

Executive Leadership

• Serve as a member of the Senior Leadership Team providing leadership and direction for the Credit Union.

• Plan, develop, implement, and monitor budgets, plans, policies, procedures, and short- and long-term strategies for areas of responsibility including market data analytics, marketing and advertising programs, external Member communications, public relations, social media, and marketing research programs.

• Develop and maintain organization’s image and brand via effective marketing, product placement and presentment, Member communications, public relations, and social media programs.

• Serve on and/or direct a variety of committees to ensure effective interface of all key areas of responsibility with other areas of the organization and to ensure policies, programs, objectives, and goals are effectively communicated.

• Attend and actively participate in Board of Directors meetings, Senior Leadership meetings, ALCO meetings, Board and SLT strategic planning sessions, Human Resource Committee, etc.

• Manage Public Relations and act as primary spokesperson where appropriate and manage contacts for all media/press inquiries.

• Represent Redwood Credit Union to outside entities such as Members, community leaders, members of the press, politicians, examiners, auditors, vendors, and others.

Planning

• Develop and implement plans and policies to attain goals and objectives, measure progress, and implement adjustments as appropriate.

• Develop and regularly evaluate procedures and programs and ensure effective implementation and communication.

• Play an integral role in the development of annual projects and budget to support marketing, technology and communications and PR efforts.

• Continually assess the competitiveness of programs, processes and practices against relevant comparable companies, industries, and markets to ensure use of best practices.

Program Management

• Continually monitor and assess the competitiveness of all products and services against relevant comparable companies, industries, and markets.

• Establish and maintain credibility throughout organization to execute and provide effective leadership over key areas of responsibility.

• Ensure areas of responsibility comply with Credit Union, State and Federal law and regulations.

• Provide leadership for direct reports and department. Recruit, select, train, motivate, mentor, evaluate, and develop direct reports.

Minimum Qualifications- Knowledge, Skills and Abilities

• Strong knowledge and demonstrated skills in marketing, marketing technology, digital channels, communications, public relations, and social media.
• Excellent detail, organizational, multi-tasking, facilitation, influence, and prioritization skills.
• Excellent communication (written and oral), public speaking and crisis management skills.
• Knowledge of a variety of media and digital delivery channel and product positioning strategies, efforts, and methods.
• Deep experience encouraging collaboration between cross-functional teams to deliver effective and efficient solutions to business lines.
• Current knowledge of Federal and State marketing related laws, rules, and regulations.
• Solid knowledge of the financial services industry, trends, and resources.
• Track record of success analyzing people processes, data and trends to make recommendations to business units and Senior Leadership to drive continuous improvement.
• Current knowledge of national and local economic trends and conditions.
• Strong knowledge of online/internet/web and social media and network practices and techniques.
• Knowledge of data processing, databases, Marketing Customer Information Files (MCIFs), target marketing, social media and internet/web capabilities and practices.
• Ability to establish and maintain effective working relationships with a diverse group of people including Members, team members, officials/directors, community leaders and groups, politicians, regulators, attorneys, vendors, and other individuals and groups.

The ideal candidate has combination of education and experience equivalent to a bachelor's degree (master’s preferred) in marketing, business administration, or closely related field, plus a minimum of fifteen years of experience with digital channel and product development, data and program analysis, member/customer experience, marketing and public relations experience, with demonstrated writing and communication abilities and at least five years of experience at an executive management level.

Compensation: Base starting range: $242,902 to $320,063 annually, commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Redwood Credit Union offers a robust benefits package to our eligible employees including:

·Competitive medical, dental, and vision insurance, mental health offerings

·Employee performance incentive plan

·Salary Advancement– Merit increase based on performance

·401(k) program with employer match

·Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU Discounts and Perks-

- RCU employees are eligible for a .75% discount off RCU standard collateral auto loans

- RCU employees are eligible for a 1% discount on all recreational or boat loan products

- 2% discount off Visas and LOC Loans through RCU

- 0% interest on garment, fitness, or home office equipment loan of up to $500

- 100% financing for employee purchased homes!

Why work for Redwood Credit Union?

·Local financial institution, providing unparalleled service since 1950

· Recognized by Newsweek as one of "America's Best Credit Unions 2024"

·Top 5 Healthiest Credit Union in the USA, rated by Glatt Consulting

·Voted Best Places to Work in the North Bay 18 years in a row

·World-class employee engagement scores

·Rated Superior in Service by more than 90% of Members, surveyed by SF Gate

·Recognized by Forbes as one of “America’s Best Small Employers 2023"

Internal Team Members

If you are a current Team Member, please apply through the internal careers page located in RCUNET.

We are an Equal Opportunity Employer