Our Client, LiveView Technologies (LVT), is making communities safer across the USA with its on demand surveillance technologies that is used by DOTs, oil, gas, law enforcement, retail, construction, housing and other industries.

They are looking for a Head of Product Marketing to make a significant impact to the growth of the company. Details below...

Overview: We are hiring a Head of Product Marketing to lead our product marketing strategies. This role involves strategic planning, collaboration with product teams, and driving go-to-market efforts to maximize product success.

Key Responsibilities:

Strategic Planning:

• Develop and execute product marketing strategies aligned with company goals.
• Define target markets and positioning strategies for products.

Collaboration:

• Work closely with product development, sales, and marketing teams for alignment.
• Support sales enablement efforts with compelling messaging and materials.

Go-to-Market Strategy:

• Lead go-to-market plans for new product launches.
• Create product narratives and value propositions for differentiation.

Marketing Campaigns and Content:

• Develop integrated marketing campaigns to generate awareness and demand.
• Create marketing collateral and content to support sales efforts.

Market Research and Analysis:

• Conduct market research and competitive analysis.
• Use insights to inform product positioning and strategies.

Metrics and Measurement:

• Define KPIs to measure marketing effectiveness.
• Analyze data to optimize strategies.

Qualifications:

• Bachelor's degree in Marketing or related field; MBA preferred.
• 10 years of product marketing experience with successful product launches.
• Have led a team and/or built a product marketing program from the ground up.
• Strong strategic thinking, communication, and leadership skills.
• Proficiency in marketing tools and analytics.