EmailMarketing Specialist

JobLocations: US(Remote)

Department: Marketing

Type: Regular,Full-Time

Workinghours: 8:30 – 5:30 CST

Mission:BuildingWorld Class Technologists

Vision:Playa leading role in workforce development in mission-critical IT fields

Overview: QuickStart is a leader in ITworkforce development that helps job-seekers break into in-demand IT fields andupskills existing IT professionals. The organization uses its proprietarylearning methodology and workforce readiness platform (CLIPP) to deliverpersonalized learning using AI and multi-modal formats. We partner with leadinguniversities, certification providers, and employers to build and transform theIT workforce for Fortune 5000 customers in the areas of App Dev, Dev Ops,Information Security, Cloud Computing, and Data Science. If you are interestedin becoming a part of a team that is changing the game in IT training andworkforce development, we want to hear from you.

At QuickStart, we are committed toupholding the following core values:

Passion|Respect | Accountability | Innovation| Speed | Execution [ PRAISE ]

The Email Marketing Specialist should be able to work closely with therest of the marketing team on email campaigns and cross-channel promotions. Reportinginto the Content Marketing Manager, the individual should be:

·Anexpert in email marketing best practices who’s aware of international andregional regulations, and should be able to create and execute an emailmarketing roadmap every month.

·Ableto create drip campaigns, one-off marketing campaigns, newsletters, plain textemails, announcements, and more.

·Able to align email marketing campaigns with overallmarketing initiatives, ensuring consistent messaging and branding across allchannels.

·Proficient inanalyzing data and making decisions based on user actions, size of thedatabase, ISP complaints, percentage of the database that’s engaged with us,and more.

·Knowledgeableabout CRM, data segmentation, and subscription-based marketing is a plus

Responsibilities, include but are not limited to:

• Establishing a monthly roadmap for email marketing in line with the general and content marketing strategy

·Creatingengaging content for and executing multiple email drip campaigns to build trustand brand authority

• Constructing the email marketing roadmap to grow email lists and effectively communicate with audiences
• Planning and running email marketing campaigns to promote our IT training programs and other products
• Ensuring the data list is segmented and updated properly in alignment with all departmental approval
• Reporting Weekly/Bi-weekly email marketing metrices to the heads of the marketing department and as needed to the management
• Building and designing email templates and link-appropriate landing pages
• Analyzing campaign performance and suggesting improvements
• Staying updated on industry, email marketing trends, and emerging technologies to ensure the company’s email marketing strategies are innovative and effective
• Emails follow industry policies and best practices

Requirements

Minimum Qualifications:

Education- Candidatemust possess at least a bachelor’s degree.

Knowledge and Experience

EmailMarketing

·Minimum3 years of work experience in email marketing

·Provenwork experience asan email marketer

·Shouldbe a problem solver and a quick learner

·Proficiencyin marketing automation technology

·Proficiencyin using email marketing tools and platforms, such as MailChimp; DotDigitalexperience is a plus

·Proficiencyor willingness to learn new tools (e.g., SEMrush, Jira)

·Experiencewith conducting and integrating audience and buyer persona research intocampaigns

·BasicKnowledge of CRM 365 Dynamics, SharePoint

·Understandingof analytical (i.e., Google Analytics) and database tools

·Understanding of SEO and web traffic metrics

·Familiarity with the IT and EdTech industry is aplus

General

·Strongrole ownership, results-oriented

·Projectand timemanagementskills

·Critical thinking and problem-solving skills

·Strongattention to detail

·Great interpersonal and communication skills

·Excellentwriting and copywriting skills

·Takesinitiative to be innovative

·Team player

·Global team experience is a plus