Plans and implements Glendale's tourism and hospitality programs that promote the City as a destination for convention groups, visitors and events. Manages and coordinates the City's Convention & Visitors Bureau (CVB) programs and services to CVB members. Responsible for the implementation of the annual CVB business plan and budget. Business plan includes initiatives and strategic plans for bolstering convention business, increasing membership sales, managing the CVB membership program, advertising and marketing campaigns, and statistical data for Glendale tourism.

1. Manages convention and visitor services including but not limited to writing and submitting formal bids to compete for conventions, administering and tracking databases and reports, managing mobile information centers and related marketing, advertising and public relations.
2. Manages, plans and implements Glendale's tourism and hospitality programs that promote Glendale as a destination for visitors, conventions and events. Involves implementing convention and visitor services including but not limited to managing the National Sales Division, writing and submitting formal bids to compete for conventions and city-wide mega events, administering and tracking data and preparing reports, fulfilling visitor information requests, developing familiarization tours for meeting planners and travel writers, and facilitating all marketing, advertising and public relations.
3. Manages the Glendale Visitor Center operation that includes the fulfillment of requests for travel information and brochures for prospective travelers and convention groups. 
4. Manages and operates the Glendale Convention & Visitors Bureau, including the development and implementation of the annual CVB business plan and budget, convention sales, member programs including benefits fulfillment; manages and monitors division and project budgets; provides reports as needed.
5. Supervises the work of all assigned staff and volunteers and provides guidance and training as needed to fulfill CVB objectives and initiatives.
6. Coordinates and participates in CVB advisory committee meetings whereby committee members assist in making recommendations for programs and initiatives that will increase tourism for the City of Glendale.
7. Serves as project manager for all tourism ad and marketing campaigns for digital and print media used to promote Glendale as a tourism destination.
8. Develops and implements advertising and marketing strategies and action plans to attract convention groups and tourists to Glendale under the direction of the department Deputy Director.
9. Serves as the liaison and participating committee member for the valley-wide CVB Consortium that focuses on valley-wide tourism initiatives and city-wide mega-events.
10. Develops relationships with agencies in the tourism and hospitality industry through meetings, attending industry networking events, and participation in promotional activities and events.
11. Oversees and maintains reports for any grant program used to promote convention business and tourism for Glendale.
12. Facilitates all procurement procedures necessary for services and advertising purchases for the CVB operation.
13. Oversees and maintains applications, reports, and budgets for any grant program used to promote convention business and tourism for Glendale, including all aspects of the Arizona Office of Tourism's Prop. 302 tourism grant program.
14. Oversees the development, creation, writing and implementation of the Annual Visitors Guide, "Lure" Brochure, and electronic media used to promote Glendale.
15. Interprets and enforces department policies, procedures, and regulations.
16. Contracts with outside organizations to conduct market research; conducts surveys and research designed to evaluate the effectiveness of the city's tourism programs.
17. Performs other related duties as assigned.

Bachelor's Degree in Advertising, Public or Business Administration, Tourism, Public Relations, Journalism, or Marketing and three years' experience coordinating tourism programs.
Knowledge of:
Hospitality industry policies and procedures and contacts and publications
Marketing
Advertising
Copy writing and video script writing
Media buying and media placement
Principles and practices of journalism and publicity
Principles and practices of employee supervision, evaluation, and training
City policies and procedures
Principles and practices of sales
Principles of public relations and marketing
Procurement practices
Budgeting
 
Skill in:
The use of Microsoft 365
Adobe Creative Suite
Desktop publishing software
Ability to:
Speak effectively to a variety of audiences
Develop business and marketing plans
Design market research questionnaires and surveys
Prepare and monitor a division budget
Develop advertising copy and video scripts
Negotiate cost-effective media and advertising purchases
Organize, analyze and interpret data and to establish data collection procedures
Conduct research, prepare and present comprehensive written and oral reports with recommendations
Communicate effectively both orally and in writing with city staff, vendors, other agencies, and the public
Establish and maintain effective working relationships with City staff, vendors, other agencies and the public
Complete projects within established schedule
Supervise, train and develop staff
Develop and implement long-term strategic operational plans
Interpret and apply city laws, regulations, policies and procedures related to conventions and tourism programs
Effectively plan, organize and manage the operational activities of a Convention & Visitors Bureau and Visitor Center
Any equivalent combination of training and experience that provides the required knowledge, skills and abilities is qualifying.
Special Requirements
Valid Arizona driver's license upon hire.
May be required to work evenings, weekends and holidays.
Applicants will be required to undergo drug testing prior to employment and will be subject to further drug and alcohol testing throughout their period of employment in accordance with the City of Glendale Substance Abuse policy.
Success Factor Classification Level - Managerial
 

Success Factors	Definitions	Classification Levels
Personal Accountability & Integrity	Takes personal responsibility for the quality and timeliness of work and in complying with organizational rules, policies and procedures. Earns others’ trust and respect through consistent honesty and professionalism.	Foundational, Professional/Supervisory, Managerial, Executives
Teambuilding & Collaborative Relationships	Inspires and fosters team commitment, spirit, pride and trust; develops cooperative working relationships with others.	Foundational, Professional/Supervisory, Managerial, Executives
Effective Communication	Conveys information respectfully, credibly, and effectively.	Foundational, Professional/Supervisory, Managerial, Executives
Continuous Learning & Development	Assesses and recognizes own strengths and weaknesses; takes initiative in pursuing self-development and learning to expand skills and increase knowledge.	Foundational, Professional/Supervisory, Managerial, Executives
Commitment to Service Excellence	Strives to excel in meeting the needs of both internal and external customers in a fair and equitable manner. Delivers high-quality services with a commitment to continuous improvement.	Foundational, Professional/Supervisory, Managerial, Executives
Innovation	Applies original thinking in approach to job responsibilities and to improve processes, methods, systems or services.	Foundational, Professional/Supervisory, Managerial, Executives
Leadership	Promotes organizational mission and goals and encourages cooperation in support of organizational goals.	Professional/Supervisory, Managerial, Executive
Organizational Awareness	Identifies fundamental values and beliefs to guide the organization into the future. Uses knowledge of the workings, structure and culture of the organization and political climate to solve problems and accomplish goals.	Professional/Supervisory, Managerial, Executive

Working Conditions
Work involves travel statewide and nationally, setting up displays and attending trade shows