Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®,Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
The Pure Fishing Team is looking for a performance driven Paid Search Channel Manager to help support our Global D2C business growth objectives. You’re passionate about digital marketing and are always looking for new opportunities to increase new customers while driving connection existing. Reporting directly to the VP Growth and Performance, you’ll be responsible for executing our Search and Shopping campaigns across the Google and Bing platforms globally. This person will oversee the daily campaign buildout, feed management, and bidding optimization while driving long term channel strategy and program health across out brands. You have an analytical eye tracking daily, weekly, and monthly campaign performance and take strategic actions to optimize these channels using best-practice and channel expertise. The ideal candidate has some experience in the retail ecommerce space and can communicate effectively across departments and within D2C organizations.
What you will do:

• Appling PPC, display, and social advertising best-practice to create, monitor, and optimize paid search, shopping, and video campaigns to achieve maximum ROAS and new customer acquisition goals
• Develop and execute paid search strategy on a per-brand basis providing unique strategies
• Working with Creative and Copy teams to develop compelling short-form copy for maximum ad efficiencies and customer engagement
• Test all types of available campaign types and targeting types to apply the right medium for the campaign and customer objective
• Track daily campaign performance, including using both Google Ads and Google Analytics to analyze ecommerce performance KPI’s and drive action from insights
• Research and analyze competitor marketing and advertising strategies on an ongoing basis
• Prepare weekly reports regarding Search and shopping and connect this data to merch and other digital marketing teams to ensure holistic reporting
• Help build out our attribution modeling and MMM models to properly assess the influence of all paid channels during the consumer lifecycle
• Be the point of contact with direct platform partners (Meta/Stack adapt)
• Troubleshoot and maintain pixel implementation working with IT/Dev teams

The ideal candidate will have:

• 3 years of experience in the search and paid media space
• Experience with Google, Bing, DSPs and feed management tools
• Some experience in the retail and ecommerce space
• Excellent interpersonal and communication skills
• Proficiency with Microsoft Excel