Job Title: Marketing Manager

Date Updated: November 2023

Direct Report: Director of Office Operations and Marketing

FLSA Status: Exempt

Hours Worked: 40 /week

BASIC PURPOSE OF THE JOB

Directs and manages day-to-day marketing activities to promote radiology services offered at our outpatient centers to increase business volume and brand awareness.

MINIMUM REQUIREMENTS

• 2-3 years of previous marketing experience in a physician-based setting with familiarity with an outpatient facility/hospital environment. Previous radiology marketing experience is preferred.
• Must possess exceptional oral and written communication skills and excel in building positive public relations.
• Must possess a valid driver’s license, valid auto insurance, and reliable transportation to carry out the essential functions of the position.
• Ability to read, write, and communicate fluently in English is essential. Multilingual abilities are preferred.
• Must have familiarity with most modern office equipment including copiers, computers, phones, and fax machines.
• Requires strict self-direction to accomplish company goals with minimum supervision.
• Must possess tact and diplomacy and present courteously and professionally when dealing with the public, staff, doctors, and direct reports.
• Must travel to hospitals, and outpatient facilities, and refer to doctors in the Las Vegas area to perform marketing objectives.

MENTAL AND EMOTIONAL REQUIREMENTS

• Must be able to organize multiple projects simultaneously.
• Uses independent discretion/decision-making.
• Must be able to make decisions under pressure.
• Must manage stress appropriately.
• Must be able to work alone effectively and efficiently.
• Must be able to work in close proximity to others in an office environment.

ESSENTIAL FUNCTIONS

Essential functions are critical or fundamental to the performance of the job. They are the major functions for which the person in the job is held accountable. The following are the essential functions of the job.

Duties:

1. Build and maintain strong relationships with key stakeholders within our physician markets.

2. Monitor marketing staff adherence to policies, and productivity, conduct annual performance reviews, approve staff timekeeping, and issue disciplinary actions accordingly. Train new marketers.

3. Analyze and track volume through statistical reports to determine which offices and carriers we need to target to increase revenue.

4. Travel to referring physician offices throughout Las Vegas to assist in generating increased business by building positive relationships with office staff at referring physician offices.

5. Schedule, organize and attend marketing functions to promote positive company image and position within the community.

6. Schedule in service luncheons with referring physicians and to promote new business for the company.

7. Research, develop and maintain the advertising material for publication of services and order promotional material to present to referring doctors and potential clientele at various health fairs and public events.

8. Manage the order and delivery of holiday baskets for top referring offices annually.

9. Schedule luncheons with key stakeholders to promote new business for the company.

10. Install EHR and PACS portals for referring physician access and handle all HIPAA regulatory requirements for the access.

11. Perform other duties and special projects as assigned.

Job Type: Full-time

Experience:

• Marketing: 5 years (Preferred)

Work Location: Multiple locations