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Consumer Insights Research Project Manager, Marketing - Lakeland

Publix

Lakeland, FL | Other

$65k-88k (estimate)

8 Months Ago

Consumer Insights Research Project Manager, Marketing - Lakeland

Publix Lakeland, FL

$65k-88k (estimate)

Other 8 Months Ago

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Publix is Hiring a Consumer Insights Research Project Manager, Marketing - Lakeland Near Lakeland, FL

Consumer Insights Project Managers (CIPM) execute custom research studies from conception through final presentation. This includes designing and managing quantitative and qualitative primary research studies and providing analysis of customer perceptions and behavior. This analysis and reporting enables Publix to develop and refine strategies to meet customer needs, increase customer satisfaction and loyalty, and maximize sales and profits. The Consumer Insights Project Managers report to the Manager of Consumer Insights.
Additional responsibilities include:

leading the design and development of assigned consumer insights research projects from project scope development through presenting research results
providing secondary support on consumer insights research projects that are led by another Consumer Insights Project Manager in order to assure the accomplishment of key milestones and delivery against the project scope
serving as a department resource, Subject Matter Expert (SME), and primary contact on consumer research studies
establishing research methodologies, study specifications, procedures, and necessary tools for identifying, vetting, selecting, and managing external research suppliers to ensure projects are completed on time, on budget, and in accordance with project specifications and Publix’s research standards
monitoring secondary research sources and integrating findings for consumer trends, industry trends, brand/product/category developments, and competitive intelligence
dedicating time to Marketing innovation and quality improvement
managing special Marketing related assignments

Qualifications:

Bachelor of Science Degree in Business, Marketing, Economics, Sociology, Mathematics, Statistics, Anthropology, Psychology, or equivalent experience
at least two (2) years of experience working in primary consumer research project management or analysis/reporting
knowledge of various research methodologies (qualitative, quantitative, observational, etc.), their relative strengths and weaknesses, and what type of research objectives they are appropriate for investigating
knowledge of the primary research process
knowledge of statistics, quantitative methods, and data analysis (including descriptive, multivariate, and nonparametric statistics)
knowledge of sampling theory
knowledge of questionnaire design and question wording
knowledge of project management disciplines and process project management skills
knowledge of the secondary research process and methods
knowledge of business and technical writing, reporting, and data summarizations
knowledge of data sources available to the Consumer Insights and Marketing Analytics teams for analyses and reporting (past primary data, Lexis-Nexis, Scarborough data, scan data, demographics data, Market Track, etc.)
knowledge of statistical software (SPSS, MiniTab, SAS, or R) and statistical functions in Microsoft Office program (Excel)
knowledge of Continuous Quality Improvement (CQI) Processes
quantitative and qualitative data analysis skills
analytical and critical thinking skills
ability to work independently with minimal supervision
strategic thinking skills
excellent written and verbal communication skills, and presentation skills including presenting findings to executive management
training and teaching skills
persuasion and negotiation skills
professionalism and strong interpersonal skills
teamwork and collaboration skills
budgeting skills
ability to be flexible and adaptable
ability to travel (up to 50% during certain times) and stay overnight to attend training, as well as observe or conduct primary research for competitive and/or Publix store visits. While travel for fieldwork can be heavy at times, on average the position requires between 10%-20% travel
ability to work a variable work schedule as needed including nights, holidays, weekends, and extended hours to meet deadlines